What does it take to make a quantum leap in business and life?
In this episode of Diehard Entrepreneur Stories, Coach Michael Burt—author, speaker, and the driving force behind the Greatness Factory—shares how he transitioned from a championship basketball coach to a top entrepreneurial voice on activating prey drive.
Michael unpacks the meaning of prey drive—the instinct to pursue greatness—and how anyone can awaken this drive to push past comfort zones and self-imposed limitations. He dives into the psychology of success, the role of self-awareness, and why “because goals” are more powerful than vague motivations.
From raising capital to building influence, Coach Burt outlines the different stages of business growth—survival, stability, and quantum leaps—and what it takes to move through them. This episode is packed with wisdom on overcoming mental barriers, embracing risk, and intentionally building the skills that lead to greatness.
Whether you’re chasing your first win or your next breakthrough, this conversation is a powerful reminder that you fail your way forward—and pressure is a privilege.
I’m on a MISSION to help entrepreneurs create IMPACT.
Get on board at: 🤝 https://www.devinramos.com
⚡Connect with Coach Michael Burt:
Coach Michael Burt Coaching Website | The Greatness Factory | Instagram
Books Mentioned:
📚 Flip the Switch by Price Prichett
📚Eight Figure Skills in a Six Figure Vehicle by Coach Michael Burt
TIMESTAMP
00:00 Introduction
00:40 Meet America’s Coach Michael Burt
01:51 Turning Coaching Expertise into Entrepreneurial Success
04:07 What is Prey Drive?
06:06 Activating Your Prey Drive
09:41 Because Goals- Flip the Switch
14:20 Step 1: Get to the Right Place and Get Around Right People
16:47 Building Influence and Capital
21:05 3 Cycles of Business
23:36 Stability vs Quantum Leaping
26:43 Overcoming Mental Barriers to Quantum Leaps
29:03 You Fail Your Way to a Quantum Leap
31:06 Stubbornness vs. Diligence in Business
32:40 Michael Burt’s Recent Quantum Leap This Leap
35:29 Philosophical Beliefs in Wealth Creation
38:03 The Genesis of the Greatness Factory
41:53 Michael Burt’s Horizon and Strategic Growth
44:19 Connect with Michael Burt
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