Bringing Songwriting into the World of Business with Cliff Goldmacher

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Cliff Goldmacher, a Grammy Award-winning songwriter and author, discusses his journey in music and how he applies creativity and innovation to the business world. He emphasizes the importance of taking risks, being vulnerable, and embracing failure in order to achieve success. Cliff shares his process of using songwriting as a tool for innovation and team building, allowing participants to think differently and communicate effectively. He also highlights the power of metaphors and lateral thinking in the creative process. Cliff's personal differentiation lies in his ability to bring a fresh perspective to the concept of innovation by incorporating songwriting principles.

Takeaways:

• Creativity and innovation require taking risks and being vulnerable.
• The number of ideas and songs created is more important than the quality of each individual one.
• The process of songwriting can be applied to the business world to foster creativity and innovation.
• Success in music and business is often unpredictable and requires perseverance and a thick skin.

About Cliff Goldmacher: 

Cliff Goldmacher is a GRAMMY-recognized, #1 hit songwriter. He’s worked as a staff songwriter for a Nashville publisher, and his songs have been cut by major label artists across music genres. As a multi-instrumentalist, Cliff has played on and produced thousands of recordings and album projects. He is also an experienced educator, teaching songwriting and music business workshops for leading organizations.

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Where to find more: https://www.cliffgoldmacher.com/