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June 3, 2025 33 mins

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In this episode, we welcome Dr. Rebecca Homkes, high-growth strategy expert and bestselling author, to explore the concept of uncertainty in business, reframing it as an opportunity rather than a challenge. We discuss how leaders can navigate uncertainty by shifting from traditional planning to preparation, emphasizing the importance of learning organizations that adapt quickly. The role of technology and AI in supporting growth strategies is also highlighted, along with the critical need for differentiation in a competitive market. Ultimately, the discussion underscores that uncertainty can be a catalyst for growth if approached with the right mindset and strategies.

Takeaways:

  • Uncertainty is a neutral term that can offer opportunities.
  • Preparation is more important than rigid planning.
  • Learning organizations prioritize insights from the market over traditional teaching methods.
  • AI should support and accelerate growth strategies, not replace them.
  • Differentiation is key to thriving in chaotic environments.
  • Organizations must focus on learning loops to improve growth.
  • Leaders should not wait for market conditions to dictate growth. 

About Rebecca Homkes: Dr. Rebecca Homkes is a high-growth strategy specialist and the founder of a boutique consultancy firm, advising CEOs and executive teams focused on growth and success through uncertainty. She is also a faculty member at Duke Corporate Executive Education, lecturer at the London Business School (LBS) Executive Education, and an advisor and faculty member at BCGU (Boston Consulting Group). Dr. Homkes is the director of the Young President’s Organization (YPO) global Active Learning Program (ALP). 

Join the Conversation: We hope you enjoy this episode with Rebecca Homkes. Be sure to listen, subscribe, and leave a review to let us know your thoughts!

Where to find more: https://www.rebeccahomkes.com/ 

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