In this episode of DigiChem Dialogues, we sit down with Sebastian Förster, Manager of Customer Experience Activation at Henkel Adhesive Technologies and Henkel’s 2025 Corporate Influencer of the Year.
Sebastian takes us inside Henkel’s approach to building immersive, value-driven customer experiences in a complex B2B world — blending digital tools, physical Inspiration Centers, and co-creation with customers to drive real impact.
We discuss:
✅ How Henkel bridges physical and digital CX through innovation hubs like the Inspiration Center
✅ Practical strategies for co-creating with customers at scale
✅ Using data and feedback loops to drive continuous CX improvement
✅ Real-world AI use cases in marketing, R&D, and automation
✅ Why storytelling and emotion matter in B2B customer journeys
✅ Tips for chemical companies looking to start small and scale smart in digital transformation
Whether you’re a CX leader, digital strategist, or marketer in the chemical industry, this episode is packed with insights you can act on.
🎧 Listen now and learn how customer-centric thinking can shape the future of B2B engagement.
📍 Watch the full episode on-demand:
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