Digital Cheesecake: Your Marketing Podcast for Tips and Jobs
🎙️ Digital Cheesecake: Your Go-To Podcast for Marketing Tips, Jobs & Real Life Challenges Step into the marketing world with Digital Cheesecake, where we deliver career hacks, insider tips, and unfiltered stories from industry leaders. Whether you’re landing your first marketing role, navigating real-life challenges, or making waves as a CMO, this podcast is your ultimate guide. Hosted by Jack Johnson, Founder of Blu Digital Recruitment; a leader in placing top marketing talent, and Ellie Farrugia, Founder & MD of Kinsman & Co a full-service marketing agency in London changing the game in agency world. https://www.blu-digital.co.uk https://www.kinsmanco.com Together, Jack and Ellie bring a unique mix of recruitment expertise and hands-on marketing insights to every episode. 🎧 What to Expect: Tips to land your dream job and climb the marketing career ladder. Real-world insights on media planning, branding, and performance marketing. Candid discussions with industry leaders on challenges, successes, and lessons learned. Actionable strategies to supercharge your growth and thrive in a competitive industry. 🍰 Sign up for weekly insights: www.digitalcheesecake.com 👉 Connect with us for more: Instagram: https://www.instagram.com/digitalcheesecake_/reels/ LinkedIn: https://www.linkedin.com/company/digital-cheesecake/ 🎧 Subscribe on Spotify, Apple Podcasts, YouTube or wherever you listen. Join Jack and Ellie for an inside look at marketing careers, industry hacks, and how to make your mark—one slice at a time.
Episodes
Don’t waste your ad budget!
Ellie and Jack explain the latest paid media strategies for luxury and e-commerce brands: merging organic with paid,
In this bonus episode they covered:
-PPC vs paid social budgets
-TikTok testing
-Pinterest campaigns,
-Reddit, Performance Max,
-UGC content creation, and
-Scaling campaigns efficiently.
Use these Marketing tools:
Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi
Quillbot: https://try.quillbot.co...
Want recruiters chasing you instead of the other way around?
Jack & Sarah break down the do’s and don’ts that get you noticed, fast. Secure your dream Marketing Role
Use these Marketing tools:
Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi
Quillbot: https://try.quillbot.com/4hew88esymv8
Trainual: https://start.trainual.com/aecgw0yogmw7
How did Zara turn her passion as a private chef into Ooji, now on major retail shelves? All with zero marketing budget and starting from the ground up. We talk manufacturing, confidence, and breaking into the industry.
Find us on:
Youtube: https://www.youtube.com/@DigitalCheesecake
Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-your-marketing-podcast-for-tips/id1780522616
Use these Marketing tools:
Fiver: https://fi...
From 7 figures in 18 months…to telling 500 investors it was over.
Kris from Liquidation Store shares his journey from rapid scaling to closing doors and what resilience really looks like.
Our hosts dig into burnout, investor conversations, marketing budgets and coming back from failure.
Find us on:
YouTube: https://youtu.be/bm2DHzrEUx8
Use these Marketing tools to improve efficiency:
Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi
Quil...
CVs. High pressure. Fast decisions.
In this episode, Jack, Ellie & Sarah talk hiring from the inside:
- What’s changed in 2025
- The red flags they see constantly
- How to make your CV stand out
- How to network properly in this market
Listen now:
YouTube: https://youtu.be/G77RsO3qUQg
Apple: https://podcasts.apple.com/us/podcast/can-you-get-hired-in-2-months-marketing-podcast/id1780522616?i=1000721624144
How do you market a challenger brand in FMCG without budget?
Fliss, founder of Wild Thingz, shares how she built a healthier sweets brand for kids, landed in major retail and built a team of marketing mums who move fast.
🔥 You’ll learn:
- How she got listed on Ocado
- Why being a lean team is their superpower
- The mindset shift that made retail work
Get 10% off your next order with WildThingz using code : DIGICHEES...
She’s led marketing teams in one of the toughest industries. Finance.
Geneva shares what it takes to thrive as a female CMO in finance. From imposter syndrome to stress culture, inclusion to AI, this episode covers it all.
🔥 You’ll learn:
• The marketing myth she wants to kill
• What it’s like being the only woman in the room
• Her take on success, burnout and boundaries
• Redesigning work for real life
🎧 Listen:
Spotify: https://shortur...
What does it take to go from full-time job to six-figure founder?
Clara Latham shares how she built a gut health brand, broke into retail and why this category is only just getting started.
EXCLUSIVE PROMO CODE:
Get 30% off your first order with DeeplyFoods using code CHEESECAKE30 today! Exclusively for Digital Cheesecake listeners!
🎧 Listen:
Spotify: https://shorturl.at/sQLSi
Apple: https://shorturl.at/kVPv
Lauren shares the 4 key levers brands use to grow fast—from ELF’s global breakout to building brand fans for life.
🔍 What you’ll learn:
– The 4 pillars of scalable brand marketing
– How to build loyalty through community
– Why consistency beats trends
Most beauty brands lose sales because their PDPs aren’t built to convert.
Garrett breaks down the simple changes that drive real growth.
🔍 What you’ll learn:
– Where traffic drops (and why)
– What to change on your PDPs
– How to test smarter, even on a budget
🕒 Timestamps:
00:00 Intro
03:10 Beauty buyer behavior
06:45 Ingredient clarity
10:50 Bounce/drop-off
14:20 Content that converts
18:30 Smart AI use
22:00 Server vs. client t...
Ashley has seen it all, 15 years brand-side and now helping businesses scale through strategic clarity, smart data, and customer-led growth.
In this episode, you’ll learn:
🔍 Why many brands plateau after viral success
📊 The right way to capture and use customer data
🧩 How to balance performance and brand to build for the long term
🕒 Timestamps:
00:00 Intro
03:15 What “scaling” actually means today
06:50 The death of short-termi...
Not every marketer is right for every team and vice versa.
Jack, Ellie & Sarah talk about what to look for (and avoid) when hiring marketers in fast-moving environments.
📌 You’ll learn:
– Red flags in interviews and onboarding
– What makes a great marketing hire in a scaling team
– How to align hiring with company culture
🕒 Timestamps:
00:00 Intro
03:30 Interview signals
06:10 Team fit & founder dynamics
11:00 Career advice for mar...
Marketing shouldn’t be a cost, but it's seen that way by many.
Jeremy Laight is a fractional CMO who helps companies find the inefficiencies others miss.
📌 What you’ll learn:
– Where marketing spend goes wrong
– How to cut waste and still scale
– How to position marketing as an investment
🕒 Timestamps:
00:00 Jeremy’s background
03:10 Common budget mistakes
06:30 Quick wins vs. long-term gains
11:00 Redefining value in marketing
James Coughlan knows that the stakes are high when marketing in a private equity environment.
As CMO of Astrak, he shares lessons from navigating brand strategy, commercial pressure, and leadership accountability, all at once.
📌 What you’ll learn:
– The mindset that helps CMOs stay relevant
– What founders expect in PE environments
– Career advice James would give — and take back
🕒 Timestamps:
00:00 Career story
03:45 Commercial leadersh...
Dirtea didn’t just grow, it educated, impacted and scaled with precision.
Jessica Salmanpour, now CEO, shares the story of how Dirtea became the UK’s No.1 mushroom tea brand. She unpacks the critical decisions that shaped their growth — from rethinking team structure to anchoring brand around education and customer outcomes.
📌 You’ll learn:
– Why early team structures don’t scale
– How to turn wellness education into brand power
– How ...
A CMO who drives growth is more than a marketing expert, they’re a strategic partner in scale.
In this episode, Jack Johnson, Ellie Farrugia, and Sarah Balch walk through how to identify, assess, and hire senior marketing talent who create lasting impact across the company. Whether you're hiring now or preparing for growth, this is essential listening.
📌 What you’ll learn:
The traits of CMOs who grow companies, not just channels
The i...
How do you go from Absolut Vodka to Chief Brand Officer at the BBC?
Charl Bassil reveals the strategy that helped him build trust, align messaging, and unify content inside one of the world’s most legacy-driven institutions.
🔥 You’ll learn:
• The consistency framework Charl brought from global brands
• His strategy leading the BBC to success
• Why message clarity beats content quantity
• The mindset shift that positioned him for brand l...
Founder of This Is Silk and ex-criminal barrister, Sonal Keay, dives into how she built and scaled a revolutionary skincare brand using unique silk technology and the challenges she faced as a first-time founder in her first 12 months of business.
Our hosts, Jack, Ellie and Sarah dig deeper into Sonal's founder story and how This Is Silk truly came about, with her background being in law.
Available on YouTube, Spotify, and Apple Podc...
Welcome back to the Digital Cheesecake Podcast. In this episode, Jack, Sarah & Ellie discuss why people may feel frustrated at work. Is it because they feel undervalued? Is it because they want a promotion? Or is there a problem with the way you're managing the team?
Don't miss out. It's all discussed in this episode...
Available on YouTube, Spotify, and Apple Podcasts.
Sign up to receive regular updates on the latest digital new...
Should you build your marketing team in-house or rely on agencies?
Welcome back to the Digital Cheesecake Podcast. In this episode, Ellie and Jack deep-dive into one of the most debated marketing topics out there.
Whether you're a founder of a fast-growing DTC brand, a solo marketer scaling up, or just curious about how to build a lean and profitable marketing team, this episode is packed with practical advice and battle-tested ins...
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