July 31, 2025 • 24 mins
The episode revolves around the remarkable ascent of the artist Sumioki, whose impact on the music scene is both profound and transformative. We delve into his unique background, tracing his roots from Margao, Goa, to his emergence as a significant figure in contemporary music. Our exploration reveals not merely his individual talent but also his role as a catalyst for an entire regional scene, embodying the potential of independent artistry in a challenging landscape. We discuss the layers of his musical identity, the philosophy behind his name, and the rich tapestry of influences that shape his sound. Ultimately, Sumioki's journey serves as an illuminating blueprint for aspiring artists, illustrating how authenticity, determination, and community can culminate in substantial cultural change.
Who is
Born and raised in Goa, far from the hustle of Mumbai’s music industry, Tsumyoki is rewriting the rules of Indian hip-hop. At just 22, he’s already signed to Divine’s Gully Gang and crafting a sound that fuses trap, pop, and local Goan vibes with English lyricism and raw emotion.
Tsumyoki—real name Nathan Joseph Mendes—isn’t just a rapper. He’s a producer, a storyteller, and the voice of a generation that lives between worlds. Whether he’s spitting bars about ambition, heartbreak, or identity, his music hits with both intensity and intention.
In this episode, we dive into the evolution of an outsider turned pioneer. How did a kid from Goa catch the ear of India’s top hip-hop label? What does it mean to make English rap in a multilingual country? And how is Tsumyoki blending local roots with global sounds to make something entirely his own?
Takeaways:
- The journey of Sumioki illustrates the profound impact of family support on artistic ambition and success.
- Sumioki's rise in the music industry exemplifies the significance of independent artistry within a challenging environment.
- His artistic identity is deeply rooted in cultural heritage, which he skillfully integrates with contemporary influences.
- The evolution of Sumioki's discography reveals a relentless pursuit of growth and innovation in music.
- Sumioki's collaboration with Gully Gang Records marks a pivotal moment, enhancing visibility for Goa's music scene.
- Through his story, we can observe how authenticity and community are essential in today's music landscape.
Companies mentioned in this episode:
- Sumioki
- Tsumioki
- Gully Gang
- Kid Mange
- Nuclea
- Connor Price
- Oliver Tree
- Ritviz
- Divine
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Who is Sumioki?
It's a name you might behearing more and more, and for good
reason.
He's not just making waves.
He's really reshaping things,musically speaking.
Definitely coming from apretty unique corner of the world
too.
Exactly.
So today we're doing a deep dive.
We want to unpack the storybehind this artist, Tsumioki.
His rise has been, well,pretty rapid, almost meteoric, you
(00:23):
could say.
It really has.
Our mission really, is to peelback the layers.
Look at his music, his impact,and, you know, what makes him such
a key figure right now.
And it's significant.
Right, because it's not justabout one talented musician.
His story is kind of emblematic.
He's a trailblazer for a wholeregional scene.
A scene that was maybe waitingfor someone like him.
Precisely.
(00:44):
And his journey gives usthese, like, unique insights into
the modern music game, youknow, the power of being independent,
doing your own thing.
It shows how talent and sheerdetermination can just pop up anywhere,
doesn't it?
Yeah, totally challenges theold ways of thinking, breaks down
assumptions, and it kind ofcreates a pattern for others too.
His story is almost like a blueprint.
In a way, A blueprint forartists today trying to navigate
(01:09):
this, well, pretty crazy music world.
Exactly how to conquer those challenges.
Okay, so let's unpack this.
Let's go right back to the beginning.
Where did Sumioki's journey start?
Right.
Setting the scene.
His real name is Nathan Joseph Mendes.
He was born June 2, 2001 inMargao Goa, India.
So doing the Math, as ofmid-2025, he's only 24.
(01:31):
24, which is wild when youthink about everything he's already
done, the influence he has,it's kind of staggering.
It really is.
And he comes from a supportivefamily, it seems.
His parents, Gianna Alba ArausOris Juarez Mendes and Sanjeev Peter
Mendez.
And he's got an older sister,Sneha, born in 98.
That family bedrock, you know,it often seems crucial for artists
(01:52):
taking unconventional paths.
Absolutely.
That unseen support.
And what's really fascinatinghere, digging into those roots, is
the connection to music.
It's not just general support.
Oh, right.
Tell us about that.
His maternal grandfather, Joe,he was a musician himself.
Okay.
And not just, like, playing casually.
He actually composed a songcalled Sorpatel.
Sorpatel.
Wow.
(02:12):
That feels significant.
Like foreshadowing almost.
As in it, it hints at thismusical lineage, like a creative
spark passed down, maybewaiting to be reignited in a new
way by Samuk.
It adds this layer of depth,doesn't it?
Yeah.
It's not just a random passionhe picked up.
It feels more inherent.
Exactly.
It's not just a footnote inhis bio.
(02:33):
It's woven into his story,suggesting maybe music was always
kind of his destiny.
Wow.
So music is practically in his DNA.
And thinking about his at theKing's School and then went on to
get a Bachelor of Arts fromSt. Xavier's College in Mapusa.
And you wonder, don't you, howthose academic environments, even
(02:56):
if not directly music focused,might have sort of subtly shaped
him?
Oh, for sure.
They often do.
Broaden horizons, maybesharpen critical thinking.
Yeah.
Perhaps influencing his lyricsor his ability to connect with different
kinds of people.
It's plausible that exposureto different ideas, different ways
of thinking could havedefinitely expanded his perspective
(03:16):
beyond just Goa.
Planted some seeds.
Seeds of curiosity, maybeintellectual depth that comes out
later in his songwriting.
Yeah.
And understanding those roots,that foundation, it's just so important.
Especially when an artist likeSumyoki comes from a place not typically
seen as a hotbed for their genre.
Right.
And that family support youmentioned, particularly his mother,
(03:38):
that seems to be a reallystrong thread in his early story,
nurturing those ambitions.
It wasn't just about money, though.
That was obviously important later.
No, it's more fundamental.
That emotional backing, thatbelief in what probably seemed like
a risky dream back then.
That kind of faith from yourfamily can be everything.
Can it?
It's the fuel, really.
It gives you that bedrock.
(03:59):
Especially when you're tryingto pioneer something new in a scene
that's still finding its feet.
It lets you take those risks, push.
Boundaries and keep goingthrough the tough times.
Because there are always toughtimes for emerging artists.
It's that invisible structurethat makes all the difference.
Okay, so moving from thoseearly days, let's pinpoint the moment.
(04:21):
He really committed, turnedthis interest into, like a mission.
The shift from hobby to hustle.
Exactly what lit that fire.
He started pretty young, right?
Late teens, around 17.
Yeah, just 17.
And his ambition even then was broad.
He wasn't just thinking rap.
He wanted to explore all sortsof genres.
Shows that early curiosity.
(04:41):
But then there were thepractical hurdles.
Oh, yeah, the money thing.
He's been open aboutstruggling to afford the basic gear.
Right.
The tech you need.
He apparently had somethinglike 8,000.
Which adjusted for today ismaybe what, 130 US dollars?
Peanuts, really?
Trying to launch a musiccareer on that, it's almost impossible
to imagine.
(05:02):
Really paints a picture ofthat initial struggle.
A massive uphill climb fromday one.
And that's a near universalstory for artists starting out, isn't
it?
Especially in places withoutestablished music industry support.
Sumioki's story here reallyshows that grit, that sheer self
belief.
You need to overcome thosefirst big obstacles and just build
(05:23):
something from nothing.
And that story about himhaving to perform for his mom.
Oh yeah.
To convince her to help payfor the equipment.
It's such a vivid detail.
It just speaks volumes abouthis determination, his resourcefulness
even then.
It really does.
It highlights that contrast perfectly.
The super humble beginningsversus the success that came later.
(05:44):
It wasn't just about needing money.
It was about this hunger, thiscreative drive that just wouldn't
quit.
A drive strong enough to finda way no matter what.
It's a story that resonates, Ithink, with anyone who's chased a
passion against the odds.
Absolutely.
Putting on a show for your momjust to get started.
That's dedication.
Yeah.
And his influences, they wereall over the map, weren't they?
Super eclectic, which clearlyshaped his sound.
(06:05):
He was looking at artists likexxxtantation, Juice, wrld.
Very raw, emotional stuff, Right.
But then also Drake, Eminem,the lyrical heavyweights.
And Post Malone.
Yeah.
Ski Mask, the Slump God forthat melodic trap feel.
And even Michael Jackson, theultimate pop icon.
That's not just diverse, it'slike a deliberate mix.
(06:27):
He wasn't trying to fit in one box.
No way.
He was pulling from everywhere.
Raw emotion, complex lyrics,catchy melodies, pop appeal.
Which is probably why.
Why his music has that uniquesort of multifaceted feel.
It clicks with different kindsof listeners.
That's a huge advantage.
It's not just about taste.
It's smart, it gives him range.
And if you connect that toartistic growth, you see how drawing
(06:50):
from such a wide palettereally defines an artist's unique
edge.
Yu wasn't limiting himself,not at all.
He absorbed all thesedifferent styles and synthesized
them into something new,something versatile.
Which makes him more accessible.
Probably transcends thosegenre lines.
You can hear it, right?
Yeah.
Sometimes that Juice WRLD vulnerability.
Other times the shark rhythmof an Eminem verse.
(07:12):
Yeah.
Seamlessly blended.
And that flexibility, learningfrom all those different sources.
It's critical for independentartists today.
You have to adapt, innovate,keep finding.
New ears and just breakinginto the scene.
In Goa, that sounded tough,like really gritty.
Oh yeah, he talked about that grind.
Waiting outside clubs, hourson end, just clutching USB stick,
(07:33):
hoping a DJ would.
Give him, what, five minutes?
You can just picture it, can't you?
That level of hustle, therejection, just pure perseverance.
It's almost cinematic.
Yeah.
But what makes it even moresignificant is that he was basically
a pioneer there.
Right.
Because there wasn't muchsupport for local artists doing original
music in Goa back then.
(07:55):
Very little widespreadbacking, apparently.
So he wasn't just trying tomake it for himself.
He was actively working to getvisibility for GO in talent in general.
Paving the way, essentially,building something for others too.
Which raises that bigquestion, right?
How do you get traction whenthe support system just isn't there?
That USB drive story, ithighlights that raw, lonely hustle
(08:17):
you need in those emerging scenes.
Talent alone is rarely enough.
You need that relentless selfpromotion, that belief, that sheer
persistence.
Absolutely.
And his fight wasn't just personal.
It laid groundwork for a real community.
He was like a culturalarchitect, almost.
Building it from the ground up.
Driven by his own need to create.
Sure.
(08:37):
But also seems like thisdesire to give other artists like
him a platform, a path.
He changed things just by trying.
Okay, so here's where itreally starts to take off.
The turning point.
The breakthrough moment whichcame with the single white tee in
2019.
Independently released, right?
Yep.
And it just clicked.
Resonated way beyond Goa.
(08:58):
Laid the foundation.
Yeah.
But the concept behind it isso interesting.
Not just the typical hit song idea.
No, not at all.
It started from just a hook.
Yeah.
Apparently just this linestuck in his head.
Wait, T. Bish, get off.
Ah.
Okay.
And he built the whole song,the meaning, everything around that
one phrase, which.
Is fascinating in itself.
But then he gave it thisdeeper philosophical layer.
(09:19):
Right.
The metaphor.
Tell us about that.
He explained it as like amindset, like keeping a white shirt
clean.
Okay.
Meaning, don't let negativity,cynicism, whatever, stain your perspective.
Yeah.
Your purity of thought, your ambition.
Wow.
That's actually quite profound.
Keep your vision clean.
Exactly.
It's a powerful metaphor forstaying true to yourself, especially
(09:41):
when the world tries to dragyou down.
It wasn't just a song.
It was like his missionstatement, a declaration.
And people clearly connectedwith that deeply.
And the video for White Tea,he brought that message to life visually
too.
Shot mostly in Fatora.
Right, his home turf.
Yeah.
Keeping it authentic.
And what's really cool is heinvolved his early supporters, his
(10:01):
friends in making it.
That's smart.
Builds that connection right away.
Makes the fans feel like partof the journey, not just watching
from the sidelines.
That grassroots communityfeeling is so powerful, especially
early on.
Builds loyalty.
Definitely.
Yeah.
Okay.
But let's talk about the name Sumioki.
Where did that come from?
Another intriguing piece ofthe puzzle.
Is, he said it came from likea moment of looking in the mirror
(10:23):
one day, just like that.
Kind of presented itself, apparently.
And the Japanese influence wastotally intentional, meaningful.
But he wasn't sure about usingit at first.
Yeah, had some reservationsinitially, maybe worried it sounded
too, I don't know, foreign ornot connected to his roots.
But as he got more famous,more confident, he embraced it, realized
(10:45):
its power.
And the name itself meanssomething specific?
Yeah, it embodies conceptslike vision, productivity and a positive
mindset.
So the name itself is like amantra, a self fulfilling prophecy.
Pretty much encapsulated inhis stage name.
That's incredible.
A name born fromintrospection, loaded with philosophy.
It wasn't just a random choice.
(11:05):
No, definitely not.
It reflects his wholeapproach, really, which is this Glend.
Right.
You hear the American hip hopinfluences clearly.
Absolutely.
Big time.
But he's also making aconscious effort to weave in more
Indian elements.
Authenticity, increasingly.
So, yeah, it's this deliberatebridging of.
Worlds, creating somethingnew, global sound, but rooted in
his heritage.
(11:26):
And that's where the power lies.
I think the significance ofthat chosen identity, the name, the
message in a.
Song like White Tea, it's morethan just branding.
Way more.
It's an extension of who he isas an artist.
And when that identity clickswith an audience, aligns with their
values, it creates.
Real connection, a distinct brand.
(11:46):
That's more than just the music.
Exactly.
It comes a statement.
And that fusion Sumyuki does.
American and Indianinfluences, it's not just eclectic.
It shows his versatility, hiscommitment to representing his roots
while playing on a global stage.
That duality, that blending,it's key to his appeal, isn't it?
Carving out his own unique space.
Absolutely.
(12:06):
It's fundamental to how he'sbuilt his influence in such a crowded
field.
Okay, so let's shift focus a bit.
How did he expand beyond justbeing a solo artist?
Yeah, the collaborations, the movements.
Right.
Because that's a huge part ofthe story.
Elevating himself and thewhole Gowan scene.
And the big one came pretty early.
Signing with Gully Gang records.
Huge.
In 2021.
He was only 1919 and the firstGowan artist they signed.
(12:30):
And the youngest member ever.
Yep.
Historic moment.
That's Divine's label.
A major player in Indian hip hop.
So that wasn't just a personal win.
That was massive validation.
A huge platform.
Oh, definitely.
It signaled he was a seriousforce on the national scene.
Gave him resources,visibility, credibility.
Things that are incrediblyhard to get independently.
(12:51):
It really puts a spotlight onthat role.
Of collectives and labels,doesn't it?
Especially for artists fromsmaller scenes.
Absolutely critical.
Gully Gang Signing him wasn'tjust about Sumyoki.
It shone a light on Goa'stalent pool, which had been largely
overlooked.
That institutional backing,the money, the marketing, the connections.
It's essential to scale up, right?
Crucial.
It shows collective belief,not just in him, but in the potential
(13:14):
of his whole scene.
And he didn't waste any timeonce he was signed.
That debut EP, Way Too Messycame out pretty quick.
September 2021.
Short, only 15 minutes, fivetracks, but packed a punch.
Exploring themes like cancel,culture, ambition, self discovery.
Very relevant stuff.
Yeah, and the story behind itis cool too.
It mostly came together duringa Gully Gang writing camp.
(13:36):
Right?
With Kid Mange, another go and rapper.
Creative synergy, apparently.
The Gully Gang team loved it immediately.
Three songs finalized in justtwo days.
Wow.
That speaks volumes about theenergy in that room.
Definitely.
But alongside his solo stuffand label work, he was also building
something else.
Go.
A trap culture.
Gtc.
Ah yes, gtc.
(13:58):
That's his crew, right?
Like a boy band almost.
Yeah, Foundational crew.
Co founded with L2, twojameand kid.
So a collective effort,building a specific go and sound
together.
Exactly.
Branding it, refining it.
Elevating the community, notjust himself.
And their album, da Boy from2021, that really made some noise.
It did.
Known for being super eclecticgenre wise.
(14:19):
Pop, rock, indie, R B, soulalongside hip hop and trapcore.
A real melting pot with guestslike Vash and Yellow Me.
Production by Cap Srittle.
And the title Da Boy justmeans the boys in Konkani slang.
Yep, simple, but says a lotabout their bond, their camaraderie.
And it wasn't rushed, right?
Took about a year to make,Starting even before the Pandemic
(14:40):
hit.
So is that dedication, thatpatience, crafting something meaningful
together.
And you wonder, how do thesecollectives create such unique sounds?
Daboi isn't just songs.
It's like this sonic tapestryreflecting all their different influences.
Which were massivexxxtentation, Tyler, the creator.
Mf, Doom Anson, Sebra, J.Cole, Juice, wrld, Lauv.
(15:03):
And they even got advice from Nuclea.
The electronic music legend.
Yeah, specific advice on their vocals.
That's pretty major.
Shows the respect they were gaining.
That kind of cross pollination.
Learning from everyone.
That's how new sounds getborn, isn't it?
Something fresh, unexpected.
Getting pointers from Nucleamust have been huge for them.
And there's that one track onDubois Sorpatel, the bonus track.
(15:27):
Ah yes, the Connection back tohis grandfather.
Right.
It's a reinterpretation of hisgrandfather Joe's song.
The one he never got creditfor before he passed away.
So incredibly personal.
For Sumiyuki, it feels likemore than just a tribute.
It's like closing a circle.
Giving his grandfather thatrecognition through his own art.
A beautiful intergenerationalconversation through music connects
(15:49):
his success right back to hisfamily history.
Adds such a layer ofauthenticity, doesn't it?
Undeniably.
And his commitment went beyondjust the music, too.
He got involved in social issues.
Like the Goa Rap Cypher in 2021.
Yeah, he helped produce it and performed.
And used that platform to talkabout real local issues.
The Malam situation.
Right, that environmentalcontroversy in Goa.
(16:11):
Exactly.
Using his voice, his platform,to raise awareness about something
that mattered to his community.
Which shows hip hop's power,doesn't it?
Beyond just entertainment as atool for commentary, even activism.
Absolutely.
Leveraging influence for realworld impact broadens the whole meaning
of what hip hop can be.
Okay, so let's zoom out andlook at his whole body of work.
What does this journey throughhis discography tell us?
(16:35):
It's a map of his evolution, really.
His versatility.
Starting with those earlyworks, 2018 to 2020.
You can hear the potentialbrewing rip in 2018.
Then the art of flexing in2019 with Zadarapper starting those
collaborations.
And this mixtape is Garbage in 2020.
Love that title.
More collabs, refining his style.
Even those early projects, rawas they might be, they hint at the
(16:57):
genre.
Bender.
He'd become unafraid to experiment.
And the title suggests thatself awareness may be not taking
himself too seriously even then.
Could be.
It shows that.
Constant exploration, tryingthings out, collaborating.
All vital for finding your voice.
Each track like a step infiguring out his artistic DNA.
Exactly.
(17:17):
Learning what works, whatpushes him.
Mapping it all out.
Okay, then the breakthroughperiod, solidifying his place.
White tea in 2019.
The game changer.
Can't overstate that one.
Same year, Go Hard with DJ Skeletron.
Tied to his first live gigs.
Shows that hustle.
Then in 2020, Keda, the trackhe produced for Bongicio.
Showcasing those productionchops early on.
(17:40):
Not just a rapper, right?
Shows that deeperunderstanding of sound.
Fusing Gowan percussion withtrap bass lines.
Sophisticated stuff for ayoung artist.
Then 2021 hits Sunlight, hisdebut single under Gully Gang.
The major label step.
A big moment, polished sound,Wider reach.
And Debois with Go A TrapCulture, the collective statement.
This whole period really showshim hitting his stride.
(18:02):
Both solo and collaboratively,it highlights that versatility.
Rapper, singer, songwriter,producer, he's the whole package.
He's a craftsman.
Shaping the sound from theground up.
And the progression from indiegrind to label debut to that collective
album, it shows strategic growth.
He knew how to navigatedifferent parts.
Of the industry and leveragedifferent platforms for his vision.
(18:22):
And importantly for his peers too.
That dual focus is key.
Right now.
Let's get into the more recent stuff.
2022 to now.
2025, this period feels likereal growth.
Maturity, definitely.
Expanding reach to Pink Bluein 2022 with Barg.
That was a solid track.
And then the remix in 2024with Connor Price, the Canadian actor
(18:43):
rapper.
That felt like a big strategicmove, didn't it?
Going international, huge.
Opened him up to a whole new audience.
Smart collaboration.
Then 2023 brought a messagefrom the Moon.
And the deluxe version.
Yeah, those albums felt like ashift, didn't they?
More introspective maybe.
Definitely.
Exploring vulnerability,growth, the weight of success.
(19:03):
Musically richer too.
More complex arrangementsshowcasing his evolution beyond just
rapping.
Deeper songwriting,storytelling across genres too.
Hip hop, R and B, indie touches.
And his latest EP, Housefulfrom 2024.
Still pushing boundaries.
Which brings up that question again.
How do you stay fresh, evolve,keep your voice while collaborating
(19:24):
and trying new things?
It's a balancing act, butSumioki seems fearless about it.
Mixing hip hop, pop, folk,indie, whatever serves the song.
And that versatility is clearacross the whole discography.
The collaborations show hisgrowing influence.
Those strategic partnership,like the Connor Price.
Remix, it keeps his musicexciting, relevant.
(19:44):
He's not standing still.
And those recent collabsreally highlight that.
What can I say?
With Arpit Bala from Houseful.
Then Light Years with Nucleain 2024.
Another massive one bridginghip hop and electronic music scenes.
Super versatile and one it allwith MC Square coming up in 2025.
Continues that trend.
He's clearly not resting.
(20:05):
Always looking for that nextcreative spark, pushing expectations.
And those collabs are smart, right?
Not just good music, butstrategic broadens his audience massively.
Working with someone likeNuclea brings in the huge electronic
fan base.
MC Square, another rising hiphop star.
It exposes Sumiyoki to their listeners.
Crucial for an artist from aregional scene.
(20:26):
Aiming for that bigger stage.
Shows a real matureunderstanding of how to grow and
sustain a career.
Today.
Leverage, shared platforms andtying it all together.
His unique position, creditedwith basically revolutionizing English
hip hop in Goa.
That's a huge statement, butit feels accurate.
Before him, there wasn'treally a Major voice in that specific
(20:48):
lane, from that region.
He didn't just break through,he kind of created the path.
Forged a scene where therewasn't much of one before.
A true pioneer for Goa in that sense.
Defining a sound not just forhimself, but kind of for the state's
identity.
In that genre, he became a beacon.
And that's critical for his legacy.
It's not just personalsuccess, it's cultural impact.
Showing other aspiring artistsin Goa that.
(21:10):
It is possible, exactlypossible to innovate, succeed in
genres not traditionally tiedto the region.
It's the testament to hisvision, his.
Persistence and his ability tocreate something both global and
authentically local.
He's a product of hisenvironment, but also a catalyst
for changing it.
He didn't wait for a scene, hehelped build one.
So wrapping up this deep dive.
(21:31):
Yeah, let's look at therecognition, the achievements, the
ongoing influence.
It's been significant.
Making the Goan Insiders 50Most Influential People of 2021.
That says a lot about hisimpact beyond just music.
Huge cultural footprint.
And acclaimed locally too.
It's Goa magazine calling himGoa's best rapper.
That carries weight.
Underscores his importance at home.
(21:52):
And that local foundation iskey, isn't it?
How does that translate globally?
Well, the big one has to bethe MTV Europe Music Award.
The EMA 2023 winner for BestIndia act for its eight with Prophet
Jogis awarded in 2024.
Monumental.
That's major international recognition.
Global validation shows thatauthentic art from a regional scene
(22:14):
can stand tall on the world stage.
Quality is quality.
Absolutely.
And ENA is a game changer.
Puts you on a whole different trajectory.
And he's backing it up withlive connection too.
The A Message from the moontour in 2023.
Connecting directly with fans.
Taking the music off streamingand into real live experiences crucial
for building that dedicatedfan base.
(22:35):
Touring is irreplaceable forthat connection, that growth.
And looking forward, theambition is still huge, right?
Oh, yeah, the gtc True.
Talking about future collabs,Oliver Tree, Ritviz.
Even Divine again signalscontinued growth, broader reach.
He's not satisfied.
He's aiming for global impact,pushing what's possible for an artist
(22:58):
from Goa.
Which brings us back to whathis success means for the wider Indian
independence scene.
For regional artistseverywhere, his journey is incredibly
inspiring.
From performing for his momfor gear.
Money to winning an MTV ema.
It's a blueprint.
Shows that authentic voice,hard work, resourcefulness, community
building, they can take you anywhere.
Geography isn't a barrier.
(23:18):
His rise really tells usSomething powerful about authenticity
and community in today's music world.
Totally.
You don't need to fit themold, come from the usual places,
have tons of cash to start.
Just stay true to your uniqueblend, represent your roots, build
that support system.
And you can make a real impact.
He's proof the next big thingcould come from anywhere.
Driven by passion,authenticity, collaboration, reshaping
(23:42):
the meaning of success.
So what an incredible journeySumioki's been on.
A real testament to ambitionand vision.
From those early days askinghis mom.
For help to being thiscelebrated international figure.
It shows that determination,that commitment to his roots and
yeah, his pioneering role forGoan English hip hop.
Which leaves us with a finalthought for you, the listener.
(24:03):
Something to chew on.
Go for it.
What does Sumyuki's storyreally tell us about success in this
digital age?
How does it challenge our oldideas about where musical innovation
comes from?
Good question.
Think about that power ofindividual vision when it's combined
with the strong community.
They didn't just change onecareer, they transformed a whole
(24:24):
regional genre.
Put it on the map suggests the.
Future of music isn't aboutlocation, but.
Maybe more about authenticityand connection.
Who is Sumioki?
It's a name you might behearing more and more, and for good
reason.
He's not just making waves.
He's really reshaping things,musically speaking.
Definitely coming from apretty unique corner of the world
too.
Exactly.
So today we're doing a deep dive.
We want to unpack the storybehind this artist, Tsumioki.
His rise has been, well,pretty rapid, almost meteoric, you
(00:23):
could say.
It really has.
Our mission really, is to peelback the layers.
Look at his music, his impact,and, you know, what makes him such
a key figure right now.
And it's significant.
Right, because it's not justabout one talented musician.
His story is kind of emblematic.
He's a trailblazer for a wholeregional scene.
A scene that was maybe waitingfor someone like him.
Precisely.
(00:44):
And his journey gives usthese, like, unique insights into
the modern music game, youknow, the power of being independent,
doing your own thing.
It shows how talent and sheerdetermination can just pop up anywhere,
doesn't it?
Yeah, totally challenges theold ways of thinking, breaks down
assumptions, and it kind ofcreates a pattern for others too.
His story is almost like a blueprint.
In a way, A blueprint forartists today trying to navigate
(01:09):
this, well, pretty crazy music world.
Exactly how to conquer those challenges.
Okay, so let's unpack this.
Let's go right back to the beginning.
Where did Sumioki's journey start?
Right.
Setting the scene.
His real name is Nathan Joseph Mendes.
He was born June 2, 2001 inMargao Goa, India.
So doing the Math, as ofmid-2025, he's only 24.
(01:31):
24, which is wild when youthink about everything he's already
done, the influence he has,it's kind of staggering.
It really is.
And he comes from a supportivefamily, it seems.
His parents, Gianna Alba ArausOris Juarez Mendes and Sanjeev Peter
Mendez.
And he's got an older sister,Sneha, born in 98.
That family bedrock, you know,it often seems crucial for artists
(01:52):
taking unconventional paths.
Absolutely.
That unseen support.
And what's really fascinatinghere, digging into those roots, is
the connection to music.
It's not just general support.
Oh, right.
Tell us about that.
His maternal grandfather, Joe,he was a musician himself.
Okay.
And not just, like, playing casually.
He actually composed a songcalled Sorpatel.
Sorpatel.
Wow.
(02:12):
That feels significant.
Like foreshadowing almost.
As in it, it hints at thismusical lineage, like a creative
spark passed down, maybewaiting to be reignited in a new
way by Samuk.
It adds this layer of depth,doesn't it?
Yeah.
It's not just a random passionhe picked up.
It feels more inherent.
Exactly.
It's not just a footnote inhis bio.
(02:33):
It's woven into his story,suggesting maybe music was always
kind of his destiny.
Wow.
So music is practically in his DNA.
And thinking about his at theKing's School and then went on to
get a Bachelor of Arts fromSt. Xavier's College in Mapusa.
And you wonder, don't you, howthose academic environments, even
(02:56):
if not directly music focused,might have sort of subtly shaped
him?
Oh, for sure.
They often do.
Broaden horizons, maybesharpen critical thinking.
Yeah.
Perhaps influencing his lyricsor his ability to connect with different
kinds of people.
It's plausible that exposureto different ideas, different ways
of thinking could havedefinitely expanded his perspective
(03:16):
beyond just Goa.
Planted some seeds.
Seeds of curiosity, maybeintellectual depth that comes out
later in his songwriting.
Yeah.
And understanding those roots,that foundation, it's just so important.
Especially when an artist likeSumyoki comes from a place not typically
seen as a hotbed for their genre.
Right.
And that family support youmentioned, particularly his mother,
(03:38):
that seems to be a reallystrong thread in his early story,
nurturing those ambitions.
It wasn't just about money, though.
That was obviously important later.
No, it's more fundamental.
That emotional backing, thatbelief in what probably seemed like
a risky dream back then.
That kind of faith from yourfamily can be everything.
Can it?
It's the fuel, really.
It gives you that bedrock.
(03:59):
Especially when you're tryingto pioneer something new in a scene
that's still finding its feet.
It lets you take those risks, push.
Boundaries and keep goingthrough the tough times.
Because there are always toughtimes for emerging artists.
It's that invisible structurethat makes all the difference.
Okay, so moving from thoseearly days, let's pinpoint the moment.
(04:21):
He really committed, turnedthis interest into, like a mission.
The shift from hobby to hustle.
Exactly what lit that fire.
He started pretty young, right?
Late teens, around 17.
Yeah, just 17.
And his ambition even then was broad.
He wasn't just thinking rap.
He wanted to explore all sortsof genres.
Shows that early curiosity.
(04:41):
But then there were thepractical hurdles.
Oh, yeah, the money thing.
He's been open aboutstruggling to afford the basic gear.
Right.
The tech you need.
He apparently had somethinglike 8,000.
Which adjusted for today ismaybe what, 130 US dollars?
Peanuts, really?
Trying to launch a musiccareer on that, it's almost impossible
to imagine.
(05:02):
Really paints a picture ofthat initial struggle.
A massive uphill climb fromday one.
And that's a near universalstory for artists starting out, isn't
it?
Especially in places withoutestablished music industry support.
Sumioki's story here reallyshows that grit, that sheer self
belief.
You need to overcome thosefirst big obstacles and just build
(05:23):
something from nothing.
And that story about himhaving to perform for his mom.
Oh yeah.
To convince her to help payfor the equipment.
It's such a vivid detail.
It just speaks volumes abouthis determination, his resourcefulness
even then.
It really does.
It highlights that contrast perfectly.
The super humble beginningsversus the success that came later.
(05:44):
It wasn't just about needing money.
It was about this hunger, thiscreative drive that just wouldn't
quit.
A drive strong enough to finda way no matter what.
It's a story that resonates, Ithink, with anyone who's chased a
passion against the odds.
Absolutely.
Putting on a show for your momjust to get started.
That's dedication.
Yeah.
And his influences, they wereall over the map, weren't they?
Super eclectic, which clearlyshaped his sound.
(06:05):
He was looking at artists likexxxtantation, Juice, wrld.
Very raw, emotional stuff, Right.
But then also Drake, Eminem,the lyrical heavyweights.
And Post Malone.
Yeah.
Ski Mask, the Slump God forthat melodic trap feel.
And even Michael Jackson, theultimate pop icon.
That's not just diverse, it'slike a deliberate mix.
(06:27):
He wasn't trying to fit in one box.
No way.
He was pulling from everywhere.
Raw emotion, complex lyrics,catchy melodies, pop appeal.
Which is probably why.
Why his music has that uniquesort of multifaceted feel.
It clicks with different kindsof listeners.
That's a huge advantage.
It's not just about taste.
It's smart, it gives him range.
And if you connect that toartistic growth, you see how drawing
(06:50):
from such a wide palettereally defines an artist's unique
edge.
Yu wasn't limiting himself,not at all.
He absorbed all thesedifferent styles and synthesized
them into something new,something versatile.
Which makes him more accessible.
Probably transcends thosegenre lines.
You can hear it, right?
Yeah.
Sometimes that Juice WRLD vulnerability.
Other times the shark rhythmof an Eminem verse.
(07:12):
Yeah.
Seamlessly blended.
And that flexibility, learningfrom all those different sources.
It's critical for independentartists today.
You have to adapt, innovate,keep finding.
New ears and just breakinginto the scene.
In Goa, that sounded tough,like really gritty.
Oh yeah, he talked about that grind.
Waiting outside clubs, hourson end, just clutching USB stick,
(07:33):
hoping a DJ would.
Give him, what, five minutes?
You can just picture it, can't you?
That level of hustle, therejection, just pure perseverance.
It's almost cinematic.
Yeah.
But what makes it even moresignificant is that he was basically
a pioneer there.
Right.
Because there wasn't muchsupport for local artists doing original
music in Goa back then.
(07:55):
Very little widespreadbacking, apparently.
So he wasn't just trying tomake it for himself.
He was actively working to getvisibility for GO in talent in general.
Paving the way, essentially,building something for others too.
Which raises that bigquestion, right?
How do you get traction whenthe support system just isn't there?
That USB drive story, ithighlights that raw, lonely hustle
(08:17):
you need in those emerging scenes.
Talent alone is rarely enough.
You need that relentless selfpromotion, that belief, that sheer
persistence.
Absolutely.
And his fight wasn't just personal.
It laid groundwork for a real community.
He was like a culturalarchitect, almost.
Building it from the ground up.
Driven by his own need to create.
Sure.
(08:37):
But also seems like thisdesire to give other artists like
him a platform, a path.
He changed things just by trying.
Okay, so here's where itreally starts to take off.
The turning point.
The breakthrough moment whichcame with the single white tee in
2019.
Independently released, right?
Yep.
And it just clicked.
Resonated way beyond Goa.
(08:58):
Laid the foundation.
Yeah.
But the concept behind it isso interesting.
Not just the typical hit song idea.
No, not at all.
It started from just a hook.
Yeah.
Apparently just this linestuck in his head.
Wait, T. Bish, get off.
Ah.
Okay.
And he built the whole song,the meaning, everything around that
one phrase, which.
Is fascinating in itself.
But then he gave it thisdeeper philosophical layer.
(09:19):
Right.
The metaphor.
Tell us about that.
He explained it as like amindset, like keeping a white shirt
clean.
Okay.
Meaning, don't let negativity,cynicism, whatever, stain your perspective.
Yeah.
Your purity of thought, your ambition.
Wow.
That's actually quite profound.
Keep your vision clean.
Exactly.
It's a powerful metaphor forstaying true to yourself, especially
(09:41):
when the world tries to dragyou down.
It wasn't just a song.
It was like his missionstatement, a declaration.
And people clearly connectedwith that deeply.
And the video for White Tea,he brought that message to life visually
too.
Shot mostly in Fatora.
Right, his home turf.
Yeah.
Keeping it authentic.
And what's really cool is heinvolved his early supporters, his
(10:01):
friends in making it.
That's smart.
Builds that connection right away.
Makes the fans feel like partof the journey, not just watching
from the sidelines.
That grassroots communityfeeling is so powerful, especially
early on.
Builds loyalty.
Definitely.
Yeah.
Okay.
But let's talk about the name Sumioki.
Where did that come from?
Another intriguing piece ofthe puzzle.
Is, he said it came from likea moment of looking in the mirror
(10:23):
one day, just like that.
Kind of presented itself, apparently.
And the Japanese influence wastotally intentional, meaningful.
But he wasn't sure about usingit at first.
Yeah, had some reservationsinitially, maybe worried it sounded
too, I don't know, foreign ornot connected to his roots.
But as he got more famous,more confident, he embraced it, realized
(10:45):
its power.
And the name itself meanssomething specific?
Yeah, it embodies conceptslike vision, productivity and a positive
mindset.
So the name itself is like amantra, a self fulfilling prophecy.
Pretty much encapsulated inhis stage name.
That's incredible.
A name born fromintrospection, loaded with philosophy.
It wasn't just a random choice.
(11:05):
No, definitely not.
It reflects his wholeapproach, really, which is this Glend.
Right.
You hear the American hip hopinfluences clearly.
Absolutely.
Big time.
But he's also making aconscious effort to weave in more
Indian elements.
Authenticity, increasingly.
So, yeah, it's this deliberatebridging of.
Worlds, creating somethingnew, global sound, but rooted in
his heritage.
(11:26):
And that's where the power lies.
I think the significance ofthat chosen identity, the name, the
message in a.
Song like White Tea, it's morethan just branding.
Way more.
It's an extension of who he isas an artist.
And when that identity clickswith an audience, aligns with their
values, it creates.
Real connection, a distinct brand.
(11:46):
That's more than just the music.
Exactly.
It comes a statement.
And that fusion Sumyuki does.
American and Indianinfluences, it's not just eclectic.
It shows his versatility, hiscommitment to representing his roots
while playing on a global stage.
That duality, that blending,it's key to his appeal, isn't it?
Carving out his own unique space.
Absolutely.
(12:06):
It's fundamental to how he'sbuilt his influence in such a crowded
field.
Okay, so let's shift focus a bit.
How did he expand beyond justbeing a solo artist?
Yeah, the collaborations, the movements.
Right.
Because that's a huge part ofthe story.
Elevating himself and thewhole Gowan scene.
And the big one came pretty early.
Signing with Gully Gang records.
Huge.
In 2021.
He was only 1919 and the firstGowan artist they signed.
(12:30):
And the youngest member ever.
Yep.
Historic moment.
That's Divine's label.
A major player in Indian hip hop.
So that wasn't just a personal win.
That was massive validation.
A huge platform.
Oh, definitely.
It signaled he was a seriousforce on the national scene.
Gave him resources,visibility, credibility.
Things that are incrediblyhard to get independently.
(12:51):
It really puts a spotlight onthat role.
Of collectives and labels,doesn't it?
Especially for artists fromsmaller scenes.
Absolutely critical.
Gully Gang Signing him wasn'tjust about Sumyoki.
It shone a light on Goa'stalent pool, which had been largely
overlooked.
That institutional backing,the money, the marketing, the connections.
It's essential to scale up, right?
Crucial.
It shows collective belief,not just in him, but in the potential
(13:14):
of his whole scene.
And he didn't waste any timeonce he was signed.
That debut EP, Way Too Messycame out pretty quick.
September 2021.
Short, only 15 minutes, fivetracks, but packed a punch.
Exploring themes like cancel,culture, ambition, self discovery.
Very relevant stuff.
Yeah, and the story behind itis cool too.
It mostly came together duringa Gully Gang writing camp.
(13:36):
Right?
With Kid Mange, another go and rapper.
Creative synergy, apparently.
The Gully Gang team loved it immediately.
Three songs finalized in justtwo days.
Wow.
That speaks volumes about theenergy in that room.
Definitely.
But alongside his solo stuffand label work, he was also building
something else.
Go.
A trap culture.
Gtc.
Ah yes, gtc.
(13:58):
That's his crew, right?
Like a boy band almost.
Yeah, Foundational crew.
Co founded with L2, twojameand kid.
So a collective effort,building a specific go and sound
together.
Exactly.
Branding it, refining it.
Elevating the community, notjust himself.
And their album, da Boy from2021, that really made some noise.
It did.
Known for being super eclecticgenre wise.
(14:19):
Pop, rock, indie, R B, soulalongside hip hop and trapcore.
A real melting pot with guestslike Vash and Yellow Me.
Production by Cap Srittle.
And the title Da Boy justmeans the boys in Konkani slang.
Yep, simple, but says a lotabout their bond, their camaraderie.
And it wasn't rushed, right?
Took about a year to make,Starting even before the Pandemic
(14:40):
hit.
So is that dedication, thatpatience, crafting something meaningful
together.
And you wonder, how do thesecollectives create such unique sounds?
Daboi isn't just songs.
It's like this sonic tapestryreflecting all their different influences.
Which were massivexxxtentation, Tyler, the creator.
Mf, Doom Anson, Sebra, J.Cole, Juice, wrld, Lauv.
(15:03):
And they even got advice from Nuclea.
The electronic music legend.
Yeah, specific advice on their vocals.
That's pretty major.
Shows the respect they were gaining.
That kind of cross pollination.
Learning from everyone.
That's how new sounds getborn, isn't it?
Something fresh, unexpected.
Getting pointers from Nucleamust have been huge for them.
And there's that one track onDubois Sorpatel, the bonus track.
(15:27):
Ah yes, the Connection back tohis grandfather.
Right.
It's a reinterpretation of hisgrandfather Joe's song.
The one he never got creditfor before he passed away.
So incredibly personal.
For Sumiyuki, it feels likemore than just a tribute.
It's like closing a circle.
Giving his grandfather thatrecognition through his own art.
A beautiful intergenerationalconversation through music connects
(15:49):
his success right back to hisfamily history.
Adds such a layer ofauthenticity, doesn't it?
Undeniably.
And his commitment went beyondjust the music, too.
He got involved in social issues.
Like the Goa Rap Cypher in 2021.
Yeah, he helped produce it and performed.
And used that platform to talkabout real local issues.
The Malam situation.
Right, that environmentalcontroversy in Goa.
(16:11):
Exactly.
Using his voice, his platform,to raise awareness about something
that mattered to his community.
Which shows hip hop's power,doesn't it?
Beyond just entertainment as atool for commentary, even activism.
Absolutely.
Leveraging influence for realworld impact broadens the whole meaning
of what hip hop can be.
Okay, so let's zoom out andlook at his whole body of work.
What does this journey throughhis discography tell us?
(16:35):
It's a map of his evolution, really.
His versatility.
Starting with those earlyworks, 2018 to 2020.
You can hear the potentialbrewing rip in 2018.
Then the art of flexing in2019 with Zadarapper starting those
collaborations.
And this mixtape is Garbage in 2020.
Love that title.
More collabs, refining his style.
Even those early projects, rawas they might be, they hint at the
(16:57):
genre.
Bender.
He'd become unafraid to experiment.
And the title suggests thatself awareness may be not taking
himself too seriously even then.
Could be.
It shows that.
Constant exploration, tryingthings out, collaborating.
All vital for finding your voice.
Each track like a step infiguring out his artistic DNA.
Exactly.
(17:17):
Learning what works, whatpushes him.
Mapping it all out.
Okay, then the breakthroughperiod, solidifying his place.
White tea in 2019.
The game changer.
Can't overstate that one.
Same year, Go Hard with DJ Skeletron.
Tied to his first live gigs.
Shows that hustle.
Then in 2020, Keda, the trackhe produced for Bongicio.
Showcasing those productionchops early on.
(17:40):
Not just a rapper, right?
Shows that deeperunderstanding of sound.
Fusing Gowan percussion withtrap bass lines.
Sophisticated stuff for ayoung artist.
Then 2021 hits Sunlight, hisdebut single under Gully Gang.
The major label step.
A big moment, polished sound,Wider reach.
And Debois with Go A TrapCulture, the collective statement.
This whole period really showshim hitting his stride.
(18:02):
Both solo and collaboratively,it highlights that versatility.
Rapper, singer, songwriter,producer, he's the whole package.
He's a craftsman.
Shaping the sound from theground up.
And the progression from indiegrind to label debut to that collective
album, it shows strategic growth.
He knew how to navigatedifferent parts.
Of the industry and leveragedifferent platforms for his vision.
(18:22):
And importantly for his peers too.
That dual focus is key.
Right now.
Let's get into the more recent stuff.
2022 to now.
2025, this period feels likereal growth.
Maturity, definitely.
Expanding reach to Pink Bluein 2022 with Barg.
That was a solid track.
And then the remix in 2024with Connor Price, the Canadian actor
(18:43):
rapper.
That felt like a big strategicmove, didn't it?
Going international, huge.
Opened him up to a whole new audience.
Smart collaboration.
Then 2023 brought a messagefrom the Moon.
And the deluxe version.
Yeah, those albums felt like ashift, didn't they?
More introspective maybe.
Definitely.
Exploring vulnerability,growth, the weight of success.
(19:03):
Musically richer too.
More complex arrangementsshowcasing his evolution beyond just
rapping.
Deeper songwriting,storytelling across genres too.
Hip hop, R and B, indie touches.
And his latest EP, Housefulfrom 2024.
Still pushing boundaries.
Which brings up that question again.
How do you stay fresh, evolve,keep your voice while collaborating
(19:24):
and trying new things?
It's a balancing act, butSumioki seems fearless about it.
Mixing hip hop, pop, folk,indie, whatever serves the song.
And that versatility is clearacross the whole discography.
The collaborations show hisgrowing influence.
Those strategic partnership,like the Connor Price.
Remix, it keeps his musicexciting, relevant.
(19:44):
He's not standing still.
And those recent collabsreally highlight that.
What can I say?
With Arpit Bala from Houseful.
Then Light Years with Nucleain 2024.
Another massive one bridginghip hop and electronic music scenes.
Super versatile and one it allwith MC Square coming up in 2025.
Continues that trend.
He's clearly not resting.
(20:05):
Always looking for that nextcreative spark, pushing expectations.
And those collabs are smart, right?
Not just good music, butstrategic broadens his audience massively.
Working with someone likeNuclea brings in the huge electronic
fan base.
MC Square, another rising hiphop star.
It exposes Sumiyoki to their listeners.
Crucial for an artist from aregional scene.
(20:26):
Aiming for that bigger stage.
Shows a real matureunderstanding of how to grow and
sustain a career.
Today.
Leverage, shared platforms andtying it all together.
His unique position, creditedwith basically revolutionizing English
hip hop in Goa.
That's a huge statement, butit feels accurate.
Before him, there wasn'treally a Major voice in that specific
(20:48):
lane, from that region.
He didn't just break through,he kind of created the path.
Forged a scene where therewasn't much of one before.
A true pioneer for Goa in that sense.
Defining a sound not just forhimself, but kind of for the state's
identity.
In that genre, he became a beacon.
And that's critical for his legacy.
It's not just personalsuccess, it's cultural impact.
Showing other aspiring artistsin Goa that.
(21:10):
It is possible, exactlypossible to innovate, succeed in
genres not traditionally tiedto the region.
It's the testament to hisvision, his.
Persistence and his ability tocreate something both global and
authentically local.
He's a product of hisenvironment, but also a catalyst
for changing it.
He didn't wait for a scene, hehelped build one.
So wrapping up this deep dive.
(21:31):
Yeah, let's look at therecognition, the achievements, the
ongoing influence.
It's been significant.
Making the Goan Insiders 50Most Influential People of 2021.
That says a lot about hisimpact beyond just music.
Huge cultural footprint.
And acclaimed locally too.
It's Goa magazine calling himGoa's best rapper.
That carries weight.
Underscores his importance at home.
(21:52):
And that local foundation iskey, isn't it?
How does that translate globally?
Well, the big one has to bethe MTV Europe Music Award.
The EMA 2023 winner for BestIndia act for its eight with Prophet
Jogis awarded in 2024.
Monumental.
That's major international recognition.
Global validation shows thatauthentic art from a regional scene
(22:14):
can stand tall on the world stage.
Quality is quality.
Absolutely.
And ENA is a game changer.
Puts you on a whole different trajectory.
And he's backing it up withlive connection too.
The A Message from the moontour in 2023.
Connecting directly with fans.
Taking the music off streamingand into real live experiences crucial
for building that dedicatedfan base.
(22:35):
Touring is irreplaceable forthat connection, that growth.
And looking forward, theambition is still huge, right?
Oh, yeah, the gtc True.
Talking about future collabs,Oliver Tree, Ritviz.
Even Divine again signalscontinued growth, broader reach.
He's not satisfied.
He's aiming for global impact,pushing what's possible for an artist
(22:58):
from Goa.
Which brings us back to whathis success means for the wider Indian
independence scene.
For regional artistseverywhere, his journey is incredibly
inspiring.
From performing for his momfor gear.
Money to winning an MTV ema.
It's a blueprint.
Shows that authentic voice,hard work, resourcefulness, community
building, they can take you anywhere.
Geography isn't a barrier.
(23:18):
His rise really tells usSomething powerful about authenticity
and community in today's music world.
Totally.
You don't need to fit themold, come from the usual places,
have tons of cash to start.
Just stay true to your uniqueblend, represent your roots, build
that support system.
And you can make a real impact.
He's proof the next big thingcould come from anywhere.
Driven by passion,authenticity, collaboration, reshaping
(23:42):
the meaning of success.
So what an incredible journeySumioki's been on.
A real testament to ambitionand vision.
From those early days askinghis mom.
For help to being thiscelebrated international figure.
It shows that determination,that commitment to his roots and
yeah, his pioneering role forGoan English hip hop.
Which leaves us with a finalthought for you, the listener.
(24:03):
Something to chew on.
Go for it.
What does Sumyuki's storyreally tell us about success in this
digital age?
How does it challenge our oldideas about where musical innovation
comes from?
Good question.
Think about that power ofindividual vision when it's combined
with the strong community.
They didn't just change onecareer, they transformed a whole
(24:24):
regional genre.
Put it on the map suggests the.
Future of music isn't aboutlocation, but.
Maybe more about authenticityand connection.
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UConn basketball star Azzi Fudd brings her championship swag to iHeart Women’s Sports with Fudd Around and Find Out, a weekly podcast that takes fans along for the ride as Azzi spends her final year of college trying to reclaim the National Championship and prepare to be a first round WNBA draft pick. Ever wonder what it’s like to be a world-class athlete in the public spotlight while still managing schoolwork, friendships and family time? It’s time to Fudd Around and Find Out!