From Solo Therapist to 60-Person Practice (feat. Marjorie Kreppel)

In this episode of Doc Secret, our guest is Marjorie Kreppel, Founder of the Counseling Center Group. After a 20-year career in marketing, Marjorie made the leap into mental health, applying her business expertise to build a 60-person therapy practice spanning seven states. She shares how loneliness became both a societal concern and personal catalyst, leading her to create a community-based care model focused on connection and evidence-based treatment. From scaling challenges and early structural missteps to building a leadership team and rigorous clinical standards, Marjorie offers a transparent look at the realities of growing a large private practice. She also discusses the power of EOS, the limits of current EMR systems, and her vision for integrating AI into behavioral health. This episode touches on themes of growth, leadership, systems thinking, and the future of therapy.

Doc Secret is sponsored by Quantics Marketing, LLC.
https://www.quanticsmarketing.com/

00:00 – Meet Marjorie Kreppel: From Marketing to Mental Health

01:38 – Loneliness as the Underlying Mental Health Crisis

04:38 – From Solo Therapist to Business Builder

07:16 – Scaling Mistakes: What She’d Never Do Again

10:22 – Coaching, EOS, and the Power of Outside Mentorship

13:52 – Core Values and Hiring with Intention

16:36 – Clinical Excellence and Evidence-Based Treatment

18:29 – The Challenge of Self-Funding Rapid Expansion

20:07 – Building Backend Systems Without EMR Integration

22:07 – Exploring AI, Carefully and Strategically 

47:00 – Lightning Round and Close

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