In this episode of Doc Secret, our guest is Marjorie Kreppel, Founder of the Counseling Center Group. After a 20-year career in marketing, Marjorie made the leap into mental health, applying her business expertise to build a 60-person therapy practice spanning seven states. She shares how loneliness became both a societal concern and personal catalyst, leading her to create a community-based care model focused on connection and evidence-based treatment. From scaling challenges and early structural missteps to building a leadership team and rigorous clinical standards, Marjorie offers a transparent look at the realities of growing a large private practice. She also discusses the power of EOS, the limits of current EMR systems, and her vision for integrating AI into behavioral health. This episode touches on themes of growth, leadership, systems thinking, and the future of therapy.
Doc Secret is sponsored by Quantics Marketing, LLC.
https://www.quanticsmarketing.com/
00:00 – Meet Marjorie Kreppel: From Marketing to Mental Health
01:38 – Loneliness as the Underlying Mental Health Crisis
04:38 – From Solo Therapist to Business Builder
07:16 – Scaling Mistakes: What She’d Never Do Again
10:22 – Coaching, EOS, and the Power of Outside Mentorship
13:52 – Core Values and Hiring with Intention
16:36 – Clinical Excellence and Evidence-Based Treatment
18:29 – The Challenge of Self-Funding Rapid Expansion
20:07 – Building Backend Systems Without EMR Integration
22:07 – Exploring AI, Carefully and Strategically
47:00 – Lightning Round and Close
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