In this episode of Doc Secret, our guest is Dr. Jaime Estrella, prosthodontist and co-founder of True Smile Dental Implant Center in Chula Vista, California. Rooted in a family legacy of dentistry, Dr. Estrella shares how he and his brother built a thriving, full-scope implant practice by combining clinical precision, business training, and cultural connection with their community.
Doc Secret is sponsored by Quantics Marketing, LLC. https://www.quanticsmarketing.com/
00:00 – Meet Dr. Jaime Estrella: Prosthodontistand co-founder of True Smile Dental in Chula Vista, CA02:48 – Founding True Smile Dental with his brother from scratch
6:09 – Rebranding and pivoting to focus solely on dental implants
09:43 – Splitting clinical and leadership roles as brothers in business
17:05 – Competing with cross-border dentistry and the value of a one-stop implant center
23:14 – Building a trusted team: training, culture, and open communication
33:45 – Patients today: more informed, demanding speed and same-day smiles
40:50 – Leveraging AI tools for scheduling, diagnostics, and smoother patient flow
58:22 – Creating a strong, family-like team culture through leadership and example
1:03:22 – Hard business lessons: egos, hiring, and the critical need for business training
1:31:14 – Lightning Round and Close
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