Driven For More
Driven For More is hosted by Stacia Aeschbach—mom of five, entrepreneur, and the woman behind a thriving auto shop in a male-dominated industry. This podcast is for anyone chasing big goals while balancing real life. Stacia keeps it raw, honest, and empowering—no fluff, just fuel for growth, grit, and living life unapologetically. Ready to get driven? Let’s roll.
Episodes
In this episode of the Driven For More Podcast, Carter and Stacia open up about their very different post-high school paths —one through college and one through the trades —and how both led to real success. They dive into the value of hands-on experience, the often-overlooked benefits of skipping college, Wisconsin’s high school apprenticeship programs, and the life skills that matter most (hint: communication tops the list). Wheth...
In this episode, we sit down with Stacia, Owner of Aeschbach Automotive, to talk about how she juggles shop life, parenting, home building, and personal growth. From her early days at the front desk to becoming a key part of daily operations, Stacia shares how she makes decisions, sets priorities, and keeps learning along the way. It’s an honest, inspiring look at the woman behind the workflow, and why her impact stretches far beyo...
In this episode, we're diving into the powerful (and free!) platforms every small business should be using to get the word out. From Facebook and Instagram to TikTok, Pinterest, LinkedIn, and more. We break down what’s working for our Automotive Shop, where to show up, and how to stay consistent without burnout.
We also touch on traditional outreach methods like radio ads and mailers, and how they can still play a role in a well-ro...
How has marketing changed since Stacia first opened the doors at Aeschbach Automotive? In this episode of the Driven For More Podcast, Carter and Jessie get real about what it takes to market an auto repair shop today. From the early days of word-of-mouth and print ads to today’s mix of social media, SEO, and AI tools—it’s a whole different landscape.
We break down the pros and cons of hiring a marketing agency vs. doing it yourself...
In this special bonus episode of Driven For More, we sit down with our founder and shop owner, Stacia Aeschbach, to talk real life; what it takes to run a high-performing auto repair business while raising five kids, showing up for her team, and still finding time to lead with heart. Stacia opens up about the challenges, the non-negotiables, and the systems that keep both her family and business thriving. Whether you’re a parent, e...
Not all repair shops are created equal, so how do you find one you can actually trust?In this episode of the Driven For More Podcast, we break down what to look for when choosing an auto repair shop. From the questions to ask at the front desk to spotting red flags and understanding what real care looks like in the car world, we share how to navigate your options with confidence.Whether you're new to the Middleton/Madison area ...
In this episode of Driven For More, we're diving into what truly sets a standout auto shop, or any small business, apart from the competition. If you're tired of blending in and ready to build a brand that customers trust, remember, and rave about, this conversation is for you. We’ll talk shop about unique value propositions, storytelling, customer experience, and what it means to lead with values in a saturated market.Whet...
Thinking about becoming a service advisor in the automotive industry? In this episode of the Driven For More Podcast, Stacia Aeschbach, co-owner of Aeschbach Automotive in Middleton, WI, breaks down the essential skills every great service advisor needs. From communication and empathy to technical understanding and time management, we unpack what it truly takes to thrive in this vital role.Whether you're just starting your career, ...
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