Earning Ears with Adam Spencer
Do I have your attention? This is Earning Ears. A podcast about creating content that EARNS your audience’s attention. Many B2B organisations focus on what they can get out of their content and what’s in it for them. I want to see a shift in our mindsets around creating content. Content marketing is supposed to be pulling, not pushing. Let’s make a shift—from grabbing attention to earning attention, from building an audience to earning an audience, and from growing a community to earning a community. How do we do that? Well, isn’t that the question? Come along, pull up a seat (probably your car seat on the way to work), and join the conversation as we talk to the world’s best attention earners, audience earners, and community earners with real-world experience growing audiences from zero. Listen and learn how you, too, can make relevant and engaging content that earns your audience’s attention. Who am I? If you decide to stick around after I earn your attention, let’s talk about that at the end of the episode. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Episodes
Summary
In this episode of Earning Ears, host Adam Spencer interviews Kayla Medica, a marketing expert and creator of the Mehdeeka newsletter. They discuss Kayla's experiments with LinkedIn, including the surprising finding that posting less frequently actually increased her reach. They also delve into the importance of finding the right content format for your audience and the value of engagement versus reach.
Kayla shares...
Episode Summary:
In this episode of Earning Ears with Adam Spencer, guest Michael Batko delivers a wealth of insights into content creation, community building, and productivity for startups. Michael Batko's varied experience as the CEO of Startmate fuels a compelling conversation that touches upon his passion for learning, efficient communication within organizations, and the practices that contribute to his own prolific c...
Episode Summary:
In the latest episode of Earning Ears, host Adam Spencer sits down with Bree Fedele, Senior Marketing Manager at Airtree, to explore the expansive world of content marketing.
Bree has spent the past decade helping big tech companies and brand-new startups to tell great stories and supporting them to translate their ideas into tangible outcomes. In 2021 Bree joined Airtree, one of the biggest venture ca...
Episode Summary:
In this episode of Earning Ears, Adam Spencer sits down with community-building expert Paz Pisarski to delve into the transformative world of community development within the startup ecosystem. Paz shares her unique perspective on what differentiates an audience from a community and outlines the indispensable role of continuous engagement in creating an environment where members support and uplift one anoth...
Episode Summary:
In this insightful episode of Earning Ears, Adam Spencer sits down with Will Richards and Gemma Clancy, the force behind "Overnight Success." This conversation dives deep into the nuts and bolts of building a dedicated audience in the competitive startup ecosystem. The episode begins with a nod to the consistency required in producing content that resonates with and retains subscribers.
Will and Gemm...
Episode Summary:
In this engaging episode of "Earning Ears," host Adam Spencer talks with Yaniv Bernstein, a seasoned professional with deep roots in the tech industry and startup ecosystem. Yaniv delves into the importance of living an exciting life as the bedrock for generating compelling content, bridging his extensive experience to provide listeners with a unique understanding of Silicon Valley-style entrepreneurship. Drawing fr...