Rob Ferrone didn’t pitch software or spin hype. He fixed real problems inside one of the world’s biggest car manufacturers, and built a £30M consultancy because of it.
This episode unpacks how Rob helped build a business clients couldn’t live without, and why truly knowing the problem beats any go-to-market plan.
Inside this episode:
• How deep client empathy became Rob’s 80/20 advantage
• What “follow the money” really means in enterprise sales
• Why growth can become the biggest risk
• How to protect and expand blue-chip accounts
• The mindset that turns chaos into clarity
🎧 Episode 01 of Eighty Twenty: The podcast that gets under the skin of business.
Documentary mentioned: “The Detectives, Taking Down an OCG"
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