Enterprise Nation: The 99% Club – The Small Business Podcast
Big corporations have no problem getting air time. But what about the other 99% of all businesses? Hosted by Enterprise Nation CEO Aaron Asadi, The 99% Club is about what it really means to run a small business – from the brilliance to the boring, the magic to the mundane. Each episode features raw, honest, human conversations with founders from across the small business world. No jargon. No buzzwords. Just real people talking about the things that matter: – Why they started – What keeps them going – What’s falling apart – What they wish someone had told them earlier From publishing houses built on philosophy degrees to business plans sketched out between burnout cycles, this show is a home for truth-telling, not hustle culture. Whether you’re a startup dreamer, side hustler, or seasoned business owner wondering if it’s just you (it’s not) – you’re in the 99% Club. You belong here. 🎧 New episodes dropping regularly 👥 Join the Enterprise Nation community: enterprisenation.com
Episodes
It started with someone dropping litter. It became a mission to replace single-use plastics worldwide.
In this episode of The 99% Club, Enterprise Nation’s Aaron Asadi speaks to Charlie, founder of The Pure Option, a business dedicated to creating compostable, plant-based food packaging to replace petroleum plastics.
What began in a Welsh garage as a personal quest to solve the problem of a discarded foam burger box has grown into an...
“This isn’t a cottage industry. This is imagination, industry and impact.”
At 61, Lotty and her husband Andy didn’t retire quietly – they built a universe from scrap.
Literally.
In this episode of The 99% Club, Enterprise Nation’s Aaron Asadi meets Lotty of Weebert’s World, a growing brand of hand-built robot sculptures and children’s stories, all created from discarded objects and a wildly creative spirit.
Born from a difficult moment...
In this raw and colourful conversation, Enterprise Nation’s CEO, Aaron Asadi, meets artist and founder Kathy Kyle.
It started with burnout, grief, and a stained T-shirt. This is the story of Kathy, who left behind a 25-year career in PR and comms to launch her own wearable-art brand: Kathy Kyle Ltd.
It became a creative business built on joy, community, and painting at 4am.
In this episode:
– The emotional truth of starting over mid-c...
What do a goose, AI-written books, and Windrush memoirs have in common?
They all feature in this inspiring and brutally honest chat with publisher and The Bookshelf Ltd founder, Ameesha Green.
In Episode 1 of The 99% Club – The Small Business Podcast, Enterprise Nation CEO Aaron Asadi sits down with Ameesha to explore the untold realities of running a small business. Together, they cover:
– Why AI is no substitute for human storytelli...
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