Building the Most Loved Analytics Tool ($1.05B, $100M ARR, 60+ NPS) | Mixpanel, Amir Movafaghi | EO - EO

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Building the Most Loved Analytics Tool ($1.05B, $100M ARR, 60+ NPS) | Mixpanel, Amir Movafaghi | EO

May 4, 2025 • 23 mins

Building the Most Loved Analytics Tool ($1.05B, $100M ARR, 60+ NPS) | Mixpanel, Amir Movafaghi Meet Amir Movafaghi, CEO of Mixpanel, who shares the remarkable journey from crisis to success.[EO's Partner Highlight]Try the #1 AIpowered personal productivity timeblocking tool, Akiflow, today: https://akiflow.pro/eoBorn in Iran and an early Twitter employee, Amir witnessed Twitter's explosive growth from 100 employees with zero revenue to 4,500 employees generating $2B. At Mixpanel, he faced a critical challenge: a 50% customer churn rate. Under his leadership, Mixpanel achieved a dramatic turnaround, boosting retention to 90% and elevating NPS scores from single digits to nearly 60.In this interview, Amir reveals: The true meaning of ProductLed Growth (PLG) Silicon Valley's unique culture of collaboration Strategies for product improvement through customer feedback Common pitfalls B2B startups should avoidToday, Mixpanel serves 9,000+ customers globally, standing as a testament to the power of customercentric product development.#Mixpanel #ProductLedGrowth #StartupGrowth #SiliconValley #B2BSaaS #CustomerGrowthEO stands for Entrepreneurship & Opportunities. As we're looking to feature more inspiring stories of entrepreneurs all over the world, don't hesitate to contact us at : partner@eoeoeo.netTwitter | @EO__Global LinkedIn | @EO STUDIO Instagram | @eostudio.official Subtitles for this video were created using [XL8.ai](http://xl8.ai/) machine translation. EO stands for Entrepreneurship & Opportunities. Follow the podcast & turn on notifications for new episodes. EO Socials: Twitter twitter.com/eostudi0 LinkedIn linkedin.com/company/eostudio Official Website eostudio.io EO School welcome.eostudio.io Disclaimer: This fanmade podcast is not affiliated with or endorsed by EO. All content rights and trademarks belong to EO. If you represent EO and have any questions or concerns, please don’t hesitate to get in touch. -- Learn more about your ad choices. Visit megaphone.fm/adchoices

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.css-15opob5{left:0;position:absolute;top:0.8rem;} All Episodes

.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Building the Most Loved Analytics Tool ($1.05B, $100M ARR, 60+ NPS) | Mixpanel, Amir Movafaghi | EO