How We Went from Zero Buyers to One of the Fastest-Growing B2B StartupsㅣTranscend, Ben Brook | EO - EO

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How We Went from Zero Buyers to One of the Fastest-Growing B2B StartupsㅣTranscend, Ben Brook | EO

May 4, 2025 • 13 mins

How We Went from Zero Buyers to One of the FastestGrowing B2B StartupsㅣTranscend, Ben Brook Ben Brook is CoFounder and CEO of Transcend, a privacy infrastructure company helping businesses automate data privacy and governance. With over $90 million in funding and more than 2,000 B2B SaaS customers, Transcend reached $18.3 million in annual revenue as of 2023. In this interview, Ben shares practical advice for earlystage founders—from landing those first few customers to confidently setting premium prices. EO stands for Entrepreneurship & Opportunities. As we're looking to feature more inspiring stories of entrepreneurs all over the world, don't hesitate to contact us at partner@eoeoeo.net 00:00 Intro 00:55 From the First 10 Customers to 100 04:07 Make Your Pricing Super Iterative 05:42 Your Next Steps Until Closing Series B 07:17 Current Privacy Trends in the AI Era LinkedIn | @EO STUDIO X | @eostudi0 Instagram | @eostudio.official Substack | @eostudio Subtitles for this video were created using [XL8.ai](http://xl8.ai/) machine translation. EO stands for Entrepreneurship & Opportunities.Follow the podcast & turn on notifications for new episodes.EO Socials:Twitter twitter.com/eostudi0LinkedIn linkedin.com/company/eostudioOfficial Website eostudio.ioEO School welcome.eostudio.ioDisclaimer: This fanmade podcast is not affiliated with or endorsed by EO. All content rights and trademarks belong to EO. If you represent EO and have any questions or concerns, please don’t hesitate to get in touch. ------------------------ Learn more about your ad choices. Visit megaphone.fm/adchoices

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}How We Went from Zero Buyers to One of the Fastest-Growing B2B StartupsㅣTranscend, Ben Brook | EO