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September 30, 2025 16 mins

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When even seasoned wine experts and collectors are fooled, how can everyday wine lovers, like you, feel confident that the bottle in their cart (or on their table) is real? This episode of Everyday Sommelier with Kristi Mayfield exposes the unsettling rise of wine fraud—from multimillion-dollar counterfeit scandals to fake wine labels infiltrating mainstream shelves and online retailers. 

Learn how major wine regions are fighting back with new authenticity measures, and discover the simple, actionable tips you can use to ensure your wine is the real deal.

Kristi pulls back the curtain on global wine fraud cases like the notorious Rudy Kurniawan scheme and the widespread Spanish wine scandals, demonstrating how both luxury collectors and casual drinkers are impacted. She arms listeners with a checklist for decoding wine authenticity—covering everything from hologram labels and QR codes to serial numbers and digital tracking tech. Get empowered to verify every glass, protect your investment, and reclaim your wine joy.

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER: 

  • How everyday drinkers—not just collectors—can get scammed by counterfeit wine
  • Actionable steps to verify the authenticity of any wine bottle (without being a sommelier)
  • The anti-fraud technologies and security features top regions and wineries are using now
  • Where to shop (and where not to) when buying wine online or in store—plus warning signs to beware

TIMESTAMPS & EPISODE HIGHLIGHTS

00:01:02 – The $300 Fake: A True Story of Global Wine Fraud Exposed
Discover the infamous Rudy Kurniawan scandal and how it shattered trust in the wine industry.

00:02:59 – Counterfeit Wine: Why Everyday Drinkers Are At Risk
Learn about recent Spanish wine fraud cases and the global impact on trusted regions and wine buyers.

00:07:18 – The Wine Buyer’s Checklist: Spotting Fake Bottles
Simple, actionable steps for consumers to check labels, seals, and sourcing to protect against fraud.

00:09:21 – High-Tech Protections: How The Wine Industry Fights Counterfeits
Holograms, QR codes, RFID trackers, and even DNA markers—explore how wineries defend authenticity.

00:13:20 – Sip Confidently: Quick Tips for Ironclad Authenticity
Pull out your existing bottles and put your new skills to the test—what to look for, and how to buy smarter.

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