From Flagship to Second Label: Understanding Wine Brands with Hugo del Pozzo

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Join us in this fascinating episode where Hugo del Pozzo, co-founder of Pinea Wines, unveils the intricacies behind second wine labels. Kristi Mayfield, your Everyday Sommelier, navigates the complexities with Hugo to demystify why wineries launch second brands and how they can elevate your wine-tasting experience. 

Hugo's rich background, rooted in vibrant winemaking traditions from Mexico, Italy, and Spain, offers an insightful perspective on what second labels can truly offer, beyond what first meets the eye. 

 

From market strategic releases to creative winemaker experiments, learn how you can unveil the hidden gems in your wine journey.

 

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:

 

• The real reasons behind wineries launching second wine labels.
• How second labels can provide you with extraordinary wines at a fraction of the cost.
• The significance of intent—how vintners' goals affect the outcome of these labels.
• Tips on how to recognize and capitalize on the best second label opportunity 

Check out Pinea's wines at https://pinea.wine/en/ and @pinea.wine on Insta

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