Evolving Golf - Modern Marketing for Golf Clubs

Welcome to Evolving Golf, the golf-specific business show all about helping golf clubs take themselves from just surviving to flourishing, growing and thriving! Evolving Golf is produced by me, Mark Asquith, co-founder of North of Par along with my business partner of 12 plus years, Kieran McKeefery. Having created, scaled and sold a user-focussed podcasting platform, our background in experience design, modern, effective marketing and of course, customer loyalty means that, well, we get asked by a lot of people inside the golf industry to bring that experience to their own customers: usually golfers at club level! Evolving Golf is our way of bringing golf clubs, golf club managers and pro shop professionals actionable, free tactics & strategies that they can use right now to begin to slowly transform their clubs in ways that maybe they just haven’t thought of yet. Whether it’s taking your club from struggling to growing or future-proofing your club’s legacy, one thing is clear: golf is evolving and golf clubs are way too often behind the curve when it comes to how to become memorable to its members and how to create experience-based loyalty that lasts a lifetime. Evolving Golf, the podcast, is audio only so that we can give you the very best content for your walk, drive, housework or time working at your club, but we do create regular dedicated video content for our YouTube channel, too in a format more suited to video. The show is available on every podcast app that you can think of, including Apple Podcasts & Spotify, or on our website at NorthOfPar.co.uk where you’ll also find links to our other shows, our channels and, overall, be able to find out more about who we are and what we do in golf. If you enjoy the show, fire up your podcast app and leave us a review or, tell the rest of the team at your club that they might like it, too - we’d really appreciate that. Thanks for giving the trailer a go, now pick out an episode that takes your fancy, and enjoy taking your club to the next level.