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April 16, 2025 53 mins

About Guest:Ranjeet Pratap Singh is the Co-Founder and CEO of **Pratilipi**, India’s largest storytelling platform. With over a decade of leadership, he’s built a creator-first company empowering millions to read and write in their own language and format. A former Vodafone Area Sales Manager and FMS Delhi alumnus, Ranjeet blends corporate experience with startup grit. His mission? To make India read again—and build the country’s most powerful storytelling ecosystem.In this podcast, Ranjeet Pratap Singh shares the raw journey of building Pratilipi—from a simple idea to a storytelling empire. He discusses the power of user-generated content, how they scaled without ads, and why language, emotion, and access matter more than tech. Ranjeet opens up about failures, rejections, creator monetization, and how Pratilipi is becoming India’s next big media powerhouse—spanning stories, comics, audio, and even web series.Timestamps:00:00 Introduction02:28 Ali's Vision for Great Stories03:02 User-Generated Content and Expansion04:31 Monetization Strategies05:03 Quality and Frequency in Content Creation06:06 Revenue Models and Premium Content10:24 Engagement and Recommendation Engines12:47 Incentivizing Quality Content18:29 Network Effects and Marketplace Dynamics23:18 Investor Insights and Predictability24:37 Uber's Market Size and Problem Solving25:40 Pitching to Investors28:06 Timeless Value of Great Stories28:51 Amazon's Timeless Principles29:51 Language and User Metrics30:20 Metrics for Measuring User Engagement30:34 User Demographics and Geography31:01 Gender and Age Group Insights31:27 Top Genres and Preferences32:28 City-wise Story Preferences33:14 Personalization and Recommendation Engine34:44 AI and ML Applications36:14 Content Conversion and Tools37:08 Language Barriers in Content38:28 AI Predictions and Intuition39:47 Monetization Strategies41:56 Competition in Entertainment43:00 Podcasting and Media Companies45:25 Tools for Content Creators46:17 Impact of Investor Exit47:39 Personal Low Points and Advice48:16 Learning from Influential Figures48:49 Sources of Happiness49:20 Advice for Entrepreneurs52:21 Current Challenges and Future PlansCredits: Host: Shivank Joshi - https://www.linkedin.com/in/shivankjoshi-2001/Thumbnail: YaaSPost Production: YaaSSupport: Zerodha ( https://zero1byzerodha.com/network )Disclaimer:The views, thoughts, and opinions expressed by the speaker and host are their own and do not represent those of the Exploring Minds platform. The information provided in this podcast is for educational purposes only and does not constitute financial or investment advice. All products and company names mentioned are the property of their respective owners, and their use does not imply any endorsement or opposition.#RanjeetPratapSingh #Pratilipi #IndianStartups #StorytellingPlatform #ContentCreators #UGCIndia #FounderJourney #StartupLife #HindiStories #ComicStartups #EntrepreneurIndia #DigitalMediaIndia #CreatorEconomy #StartupPodcast #LanguageTech #BharatStartups #BootstrappedSuccess #DesiStartups #IndianLanguages #ContentRevolution

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