From Booths to Google: The Playbook for Profitable Attention

Host: Nolen Davis
Guests:

• Bill Lauf — 40-year trade show veteran (segment: Staging Your Brand)
• Charles “The SEO Rapper” Lewis — SEO & digital strategist
• Doug Winnie — #1 ActionCOACH (segment: Marketing Is Math)

What you’ll learn:

• Why trade shows are still a secret weapon for immersive brand experiences—and how to avoid “bad brand messaging” on the show floor.
• The Eight Domains of Profitable Trade Show Marketing and how to decide if you’re ready—and which shows deserve your budget.
• SEO foundations that actually move the needle: Google Search Console, page speed, and why Google’s endless scroll means today is all about positioning, not “page 1.”
• “Marketing is Math”: how to calculate your Cost to Acquire a Lead/Customer (CAC), plus Doug’s 5-Pack website metrics to track every month.

Key takeaways:

• Trade shows are event marketing: design participation, not just decoration—make people do something with your brand.
• Don’t ship slow sites. Resize/compress media and test with PageSpeed Insights; fast experiences rank and convert.
• Measure or it didn’t happen: know your CAC and the monthly 5-Pack (visitors, pages/session, time on site, bounce rate, leads).
• Homework:
  1. Total last 12 months’ marketing spend ÷ leads = cost per lead.
  2. Record your 5-Pack monthly and compare to last month + last year.
  3. Set up Google Search Console and submit your sitemap.

CTA: Need help choosing shows, fixing SEO, or building a measurable marketing engine? Visit ExtremeMarketingPodcast.com and connect with us.