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September 1, 2025 44 mins

This week, host Lorie Jones sits down with Melissa Wallace, founder and CEO of the Fierce Foundry, for an authentic and empowering conversation about navigating the ups and downs of entrepreneurship.

Melissa opens up about her unconventional journey from dreaming of attending law school to building a career at the intersection of marketing, tech, and women's health. She shares how hitting rock bottom financially during the pandemic became a pivotal moment that led her to create organizations dedicated to bridging the gender gap in business funding and supporting female tech founders. You'll also hear about challenges of women in male-dominated industries—all from regaining financial stability to overcoming self-doubt and outdated advice like "you can't have it all."

Be sure to tune in as this episode offers Melissa's hard-won wisdom on building resilience, investing in mental well-being, and daring to be fearless, even when it feels uncomfortable!

Show Highlights:

  • A love story with marketing and empowering female-founded femtech. [05:22]
  • A case for possibilities for women to progress in tech careers. [11:18]
  • Key data on female femtech founders and funding disparity. [13:06]
  • The importance of investing in your priceless mental health. [14:57]
  • Why it matters that you challenge limiting advice. [19:28]
  • Insights on tech accelerators and female-focused support. [23:07]
  • Learning without regrets from brilliant ideas that got away. [25:59]
  • How to turn fear into excitement and just wear your shoes. [29:18]
  • Financial planning as a couple and gender roles in childcare. [34:23]
  • Advice for young women for career and family planning. [41:13]

To contact Melissa Wallace, email her at melissa@thefiercefoundry.com.

If you enjoyed this episode, please go to Apple Podcasts and leave a review!  

For more information about Lorie Jones, go to https://fearlessfinancialadvisors.com/fearless-females.

This podcast is hosted by Lorie Jones, an Investment Adviser Representative of Fidelis Wealth Advisors, a registered investment adviser. Registration as an investment adviser does not imply a certain level of skill or training. The information discussed on this podcast is for educational and informational purposes only and does not constitute personalized investment advice or a recommendation to buy, sell, or hold any securities or other financial products.
The views and opinions expressed by our guest speaker are their own and do not necessarily reflect the views of Fidelis Wealth Advisors or Fearless Financial Advisors LLC. The guest speaker is not affiliated with Fidelis Wealth Advisors and has not been compensated for their participation in this episode.
Investing involves risk, including the possible loss of principal. Past performance is not indicative of future results. For specific advice related to your financial situation, please consult with a qualified financial professional.
For additional information about Fidelis Wealth Advisors, including its Firm ADV disclosure documents, please visit http://fidelis-wealth.com.
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