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May 15, 2025 33 mins

What happens when cultural norms and stigmas surrounding sex meet innovation and entrepreneurship? Join Dr. Rica Cruz as she explores the intersection of sex, relationships, and technology.

In this insightful episode, Dr. Rica Cruz, founder of Unprude, shares her personal journey of overcoming struggles with sex and creating a revolutionary platform for sexual health and education in the Philippines. Tune in as we delve into the cultural stigma surrounding sex, the challenges of navigating the sex tech industry, and the transformative power of community-driven education in promoting sexual wellness. Dr. Rica offers expert insights on:

- User engagement strategies for health and wellness apps

- Demographic trends in sexual health and education

- The future of sex tech and its potential for social impact

Plus, gain valuable advice on entrepreneurship, mental health, and resilience in the face of industry challenges.

Let’s dive in!

Key Takeaways:

  • Discover how Unprude is challenging cultural norms and stigmas surrounding sex and relationships
  • Learn how societal expectations and cultural taboos affect our understanding and discussion of sex and relationships
  • Get inspired by Dr. Ricas' story of turning her passion into a career, and the lessons she's learned along the way
  • Explore the features and benefits of the Unprude app and how it's creating a safe space for individuals to explore their sexual health
  • Gain valuable insights into the demographics and engagement patterns of Unprude's users and how this information improves the platform's development
  • Learn about the unique challenges Dr. Rica has faced as a sex tech entrepreneur and how she's overcome them
  • Discover why education and training are crucial in promoting healthy attitudes towards sex and relationships
  • Get to know Dr. Rica on a personal level and learn what motivates her to continue pushing boundaries in the sex tech industry
  • Explore Unprude's ambitious plans for creating a community of sexologists and promoting a culture of sexual wellness
  • Learn valuable tips and strategies for maintaining mental health and well-being as an entrepreneur, from Dr. Rica’s personal experience
  • Gain inspiration and guidance from Dr. Rica’s advice for aspiring entrepreneurs, and learn how to apply her lessons to your journey

Resources:

Dr. Rica Cruz: LinkedIn

Unprude: LinkedIn

Unprude: https://unprude.com/

Maaike Steinebach : LinkedIn

Website Femtech Future https://www.femtechfuture.com

Instagram Femtech Future: @femtech_future

Ready to Break Free from Cultural Stigmas and Unlock a Healthier Relationship with Sex?

Join the movement with Unprude and Dr. Rica Cruz! Download the Unprude app now and start your journey towards empowered sexual health and wellness.

Do you love this conversation? Let's keep the momentum going by helping us spread the word about the FemTech at Work podcast.

Like this episode and leave a review - your feedback matters! Share this podcast with friends, family, and colleagues who care about innovation, equality, and empowerment. Thank you, and see you on our next episode!

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