It was supposed to be a shining start to a new era for women's sports in Boston with a NWSL expansion club set to begin play in 2026.
But when the initial club name of BOS Nation FC and the accompanying "Too Many Balls" marketing campaign inspired near immediate backlash, the team learned the hard way that starting a new franchise isn't easy. But, unlike some franchises in other sports we could mention, the newly re-named Boston Legacy were quick to listen to their community and are ready to reintroduce themselves.
On this episode of Finance of Football, Chief Revenue Officer Amina Bulman joins Asli Pelit and Michael LoRé to break down what they've learned from those initial missteps, and how Boston Legacy FC is prioritizing building trust as it creates a new legacy.
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For more, follow Asli and Michael on Instagram
Asli - @brefootcontessa
Michael - @michale.lore
And follow the show…
On Instagram - @financeoffootballpod
On Facebook - /financeoffootball
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The Finance of Football, a Frequency Machine Podcast, is…
Written, Hosted, and Produced by Asli Pelit and Michael LoRé
Editing and Sound Design by Ryan Hammond
Mixing and Mastering by Julian Kwasneski
Executive Produced by Stacey Book and Avi Glijansky
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Check out more of Frequency Machine’s podcasts - including Undercover Sports, a show about the wildest sports conspiracy theories, at frequencymahine.com
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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