Flock Talk: eCommerce Experts by Potoo
Flock Talk: eCommerce Experts by Potoo is your go-to podcast for navigating the digital marketplace. Hosted by the team at Potoo, a global leader in eCommerce brand protection and strategy, each episode features expert insights on digital shelf management, unauthorized seller removal, channel strategy, and the ever-evolving world of online marketplaces. Whether you’re a brand or an eCommerce pro, Flock Talk delivers practical advice to help you stay ahead.
Episodes
In this episode of Flock Talk, I’m joined by Michael Murphy, a leading attorney in e-commerce, antitrust, and brand protection at K&L Gates. We dive deep into how brands can protect their presence in today’s ever-evolving online marketplace. From laying the legal groundwork to developing robust pricing policies, Michael offers a masterclass in controlling your distribution and protecting your brand from unauthorized sellers.
In this episode of Flock Talk, I sit down with Amazon expert Jeff Allen, who’s been in the trenches of Vendor Central and Seller Central since 2010. If you’re a brand trying to cut through the noise on Amazon or make sense of the platform’s evolution, this episode is packed with golden insights. Jeff shares exactly what’s changed over the last decade, why SEO and visual storytelling are more critical than ever, and how brands can c...
In this episode of Flock Talk, I sit down with Professor Wei Chen—award-winning academic and Director of the UConn Digital Frontiers Initiative (DFI)—to explore how generative AI is transforming today’s e-commerce environment. From streamlining complex processes like Amazon Brand Registry to building intelligent systems that learn and adapt over time, we dig into practical, forward-thinking applications of AI that can help your bus...
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