Focused on Time

Focused on Time

Welcome to Focused on Time, the show that’s all about helping photographers spend less time in the busy work and more time doing what truly matters. I’m Caitlin J. McColl, professional photographer, productivity geek, and firm believer in building a business that works for your lifestyle. Whether you’re looking to streamline your workflows, master time management, or learn how to outsource with confidence, this podcast is here to give you the tools and strategies to reclaim your time. Let’s help you get back to what's important – whether that's being creative, growing your business, connecting with clients or simply enjoying life with your loved ones.

Episodes

April 28, 2025 16 mins

In this episode, I'm pulling back the curtain on one of the biggest game-changers in my photography business: Standard Operating Procedures (SOPs). When I first started out, I was drowning in admin tasks and struggling to delegate even the simplest things because everything was stored in my head. Sound familiar?

I share my journey from being an overwhelmed solopreneur to confidently outsourcing tasks thanks to well-documented syste...

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In this episode, I’m diving into how you can streamline your Google Business profile and boost your SEO by automating blog post updates. If you're like me, you’ve probably set up your Google Business profile but never really made the most of it beyond gathering reviews. I’m sharing the simple yet effective way I started using automation to post blog updates directly to my Google Business profile using tools like Zapier.

I’ll talk a...

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In this episode, I’m sharing how I went from having a firm “no texting” policy to fully embracing automated SMS in my photography business — and how it’s helped me communicate more clearly, save time, and still keep things feeling personal (even when I’m not the one behind the camera).

I’ll walk you through which messages I automate, the tools I use, and a real story that reminded me why this system matters. If you’ve ever felt lik...

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Once upon a time, I hand-calligraphied every dog’s name, packed prints with garden sprigs and tissue paper, and included handwritten notes and treats in every single order. It was beautiful – but it wasn’t sustainable.

In this episode, I’m opening up about the moment I knew something had to change… and why I finally made the leap to dropshipping everything. We’ll chat about the trade-offs, the emotion behind the decision, and how t...

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What happens after a client books their session? If your answer is “I send them a big info email and hope for the best,” this episode is for you.

In today’s chat, I’m pulling back the curtain on how I nurture my photography clients between the time they book and their actual session—especially during busy seasons when that wait can stretch to months. I’ll share how I turned a clunky, one-and-done session guide into a friendly, enga...

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Are you constantly jumping between tasks but never feel like you’re getting anything done? That’s where calendar blocking comes in. This simple but powerful scheduling method has helped me take control of my time, get more done, and stop my work from creeping into my personal life. In this episode, I’ll share how I use calendar blocking to manage my workload, why it works so well, and how you can start using it too. Plus, I’ll be d...

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How to Save Time Editing Photos: 3 Smart Tips for Photographers

Editing photos is a vital part of every photographer’s workflow, but let’s be honest—sometimes it feels like it takes forever. Whether you’re fine-tuning exposure, adjusting white balance, or perfecting every little detail, the hours can quickly slip away. The good news? There are ways to streamline your editing process without sacrificing quality.

In today’s ...

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The Busyness Myth: Why More Work ≠ More Success

Does being busy mean you’re being productive? Or is it just something we say to feel like we’re working hard? In this episode, we’re breaking down the busyness myth—why working long hours isn’t the key to success, how Parkinson’s Law is stealing your time, and the mindset shift that will help you work smarter, not harder.

What You’ll Learn in Th...

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January 30, 2025 11 mins

Do you dread picking up the phone to talk to clients? Or feel like your beautifully written emails are getting lost in translation? In this episode of Focused on Time, I’m sharing how creating client scripts transformed my business—and my relationship with phone calls. Whether you're a seasoned pro or just starting out, client scripts can save you time, keep you on track, and help you connect with clients on a deeper level.

<...
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January 23, 2025 4 mins

Welcome to Focused on Time, the podcast that’s all about helping photographers spend less time in the busy work and more time doing what truly matters. I’m Caitlin J. McColl – professional photographer, productivity geek, and firm believer in building a business that works for your lifestyle.

Whether you’re looking to streamline your workflows, master time management, or learn how to outsource with confidence, this podcast is here ...

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