FolloTalks
Welcome to FolloTalks, the official podcast powered by Follo – Europe’s leading strategic performance marketing agency. Follo combines the best of strategy, data and technology to redefine digital marketing across Europe. In this podcast, we bring you sharp insights, expert conversations, and cases from the cutting edge of performance marketing. We sit down with marketing experts, industry leaders, tech innovators, and our own experts to dive into what really drives digital growth today. Stay ahead of the game, and we’ll see you in the next episode. Until then—Dare to lead!
Episodes
As AI reshapes the way we search, market, and convert — are you still optimizing for yesterday’s algorithms?
In this episode of FolloTalks, we dive deep into the evolving world of search with a sharp focus on GEO vs SEO. Traditional Search Engine Optimization (SEO) has long been the go-to strategy for visibility. But in 2025, a new player is entering the arena: Generative Engine Optimization (GEO) — a practice focused on being found...
In this third episode of FolloTalks, we explore the rapidly changing world of ecommerce in search, with a special focus on SEO and the rise of AI-driven discovery tools like ChatGPT.
Your host, Anouk Sintniklaas, is joined by three of Follo’s top SEO experts — Koen Leemans, Stijn Bergmans, and Kayn Wolfswinkel — for a conversation on how search behavior is shifting, and what ecommerce brands need to do to stay visible in this evolvi...
In this second episode of FolloTalks, recorded live at BrightonSEO April 2025, host Anouk Sintniklaas (Head of Marketing at Follo) is joined by Follo experts Kayn Wolfswinkel, Stijn Bergmans, and Koen Leemans to unpack some of the most important developments in the world of search.
They dive into:
In the very first episode of FolloTalks, recorded live at BrightonSEO April 2025, host Anouk Sintniklaas (Head of Marketing at Follo) is joined by Follo experts Kayn Wolfswinkel, Stijn Bergmans, and Koen Leemans to unpack some of the most important developments in the world of search.
The conversation dives into how AI and Large Language Models (LLMs) are reshaping the way we think about search, content creation, and user experience...
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