Middle Funnel, Fake Fans & Why Nobody’s Sticking Around | For Artists Figuring It Out Podcast

Today on For Artists Figuring It Out, Tom’s shining a light on the middle of the fanbase funnel, the part nobody talks about but nearly every artist is missing.

If you’re stuck in the loop of trying to go viral but not gaining fans, this episode is for you.

Here’s what we’re covering:

→ What Is a Funnel & Why It Matters

Most artists focus on the top (TikToks, playlisting, exposure) or the bottom (merch, ticket sales, streaming numbers). But the middle? That’s where the trust is built, and it’s what actually moves people through.

→ Why Socials Alone Won’t Save You

It’s tempting to chase views and follows, but that won’t build a sustainable fanbase. Middle funnel work is slow, unsexy, and real, and that’s why nobody sells it to you.

→ The Metrics That Actually Matter

A DM reply, a newsletter open, a voice note from a fan. These feel small, but they’re the seeds of loyalty. And they mean more than 1,000 passive views.

→ A Simple Funnel Example to Steal

Tom breaks down a basic but powerful example of a working artist funnel, from the first interaction to a paying fan and shows how middle funnel activity makes or breaks the process.

This episode is taken from a full-length video on the ⁠Patreon⁠. The free tier has full access to daily content like this, and the bonus tier gives you extra tools, templates and exercises to take it even further. If this episode hits home, come join the community.