The Fanbase Funnel, Imposter Syndrome & Why Social Media Isn’t Everything | For Artists Figuring It Out Podcast

This week on For Artists Figuring It Out, Tom's breaking down four big things that trip up independent artists, not because they’re hard, but because you’re being told to do them the wrong way.

Here’s what we’re covering:

→ Reaching Out to Radio & Press

Most artists either overthink this or copy/paste the same template that gets ignored every time. Tom talks about what a press release actually is, when you should actually reach out, and how to follow up in a way that builds relationships, not radio silence.

→ Why Social Media Isn’t Everything

You’re told to treat social media like your life depends on it, but it’s just one tool. If it’s draining the joy out of making music, this part’s for you. Tom talks about how to show up without pressure, and what else you can focus on that builds genuine momentum.

→ Self Doubt & Imposter Syndrome

That feeling like you’re not doing enough, not good enough, or not as far along as you should be? Yep, it’s part of the process, but it doesn’t have to derail your progress. This segment’s about how to keep showing up, even when your inner critic’s the loudest voice in the room.

→ The Importance of Middle of Funnel

You can have viral TikToks and still struggle to sell 20 tickets. This is the bit no one talks about, nurturing your audience and turning casual interest into long-term support. If your fanbase isn’t moving, chances are you’re missing this middle step.

Each of these segments comes from full-length videos already posted on the Patreon this week, so if any of them hit home, go dive deeper over there, the free tier has full access to all the daily videos, and the bonus tier comes with extra tools, templates and exercises to help you take action.