Pano Anthos is based in New York, where he is founder and managing partner of XRC Ventures, an early stage venture capital firm. Pano talks to Jessica about how technology has disrupted and changed human behaviour in the retail space, now we live in an 'online first, offline second' world. The future, says Pano, is in increasingly beautiful wearable technology. And, of course, AI.
'I'm concerned that AI is a fundamental shift because the consumer cannot see the difference for the most part. It's almost indetectable, which means counterfeit grows dramatically. And if counterfeit grows dramatically and there is no truth in a small t, not capital T, we're not talking existentially here, but if there's no small t, then what are we left with?'
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