Zero-to-One Marketing with Peter Farago

EPISODE 7

In this episode, seasoned marketing leader Peter Farago shares zero-to-one marketing insights for early-stage startups, emphasizing empathy, iterative messaging, and organic inbound strategies. Drawing on experiences from Flurry, Acompli, and RunLLM, Peter highlights the importance of a clear value proposition, building brand credibility, and leveraging customer feedback loops. He also addresses AI’s evolving role in marketing, reassuring listeners that AI won’t replace jobs but will reshape how marketers operate. Packed with tangible advice, this conversation offers a roadmap for founders seeking to refine their product, storytelling, and growth approach in crowded markets.

CHAPTERS

00:00 – Introducing Peter Farago and the Power of Empathy

01:34 – Zero-to-One Marketing Fundamentals

08:03 – Lessons from Acompli’s Early Growth

16:42 – Leveraging Customer Feedback and Iteration

29:04 – AI’s Evolving Role in Marketing

LINKS

Connect with Peter Farago

runllm.com • LinkedIn • X/Twitter • Podcast

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