LinkedIn tactics that landed deals | Episode 2 | The Journey to £16 Million

Doug and Rich are back in the studio for another Founder Therapy session, digging into what happens when momentum slows and the usual tactics stop landing. This episode is all about hitting reset on what actually moves the needle, owning the uncomfortable moments, and making sharper bets with limited bandwidth.

Doug talks through where outbound started falling flat and why more activity isn’t always the solution. Rich shares how they’re narrowing the focus, revalidating assumptions, and using constraint as a filter for clarity.

We get into:
Why more leads won’t fix a fuzzy offer
How to spot the difference between noise and signal
What to do when confidence takes a hit
The upside of friction in your process
Being brutally clear about your next milestone

This is what building a business actually looks like. Real decisions. Real tension. No shortcuts.

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https://mohara.co/
https://kalium.co.uk/