What happens when you collapse the speed of venture building?
In this week’s Founder Therapy, Doug grills Rich on his new initiative: the Transformer Program. It’s a category somewhere between an incubator, accelerator, dev shop and studio. The goal? Take a founder from idea to live product in 12 weeks using AI tools, micro-signals of intent and stage-gated capital.
Rich breaks down the thinking behind the model, the failures that shaped it, and why the next six months are all about testing. From startup cohorts to stealth AI-infused eCommerce, the conversation covers positioning, equity and how to find the most underpriced founders.
We get into:
What makes a startup “transformer-worthy”
Why incubators and accelerators miss the mark for early ideas
A smarter approach to capital and equity at pre-seed
How to spot founders who move faster than the market
This is the kickoff of something new. Rich says it’s a new category. Doug says it’s a lot of jargon. Either way, it's on.
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