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July 8, 2025 14 mins

In this episode of Founder Therapy, Doug shares the early results of a new AI-powered outreach tool that’s helping connect creative talent in South Africa with agencies in the UK.

Rich digs into the model: is this the future of outbound? Or just another shiny tool?

Inside:

  • How AI is helping generate high-quality leads without the spam

  • The structure behind Doug’s niche outreach strategy

  • Why segmentation matters more than automation

  • The early traction and what it means for hiring globally

  • Whether this could be productized and scaled

Follow along as we build in public, test in public, and rethink how hiring gets done.

Connect with us on LinkedIn:
/ doughaines
/ samsrichard

Or learn more:
https://mohara.co/
https://kalium.co.uk/

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