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July 15, 2025 23 mins

Beth and Jack, co-founders and co-CEOs of Satorus Group, kick off Founders' Field Notes by diving headfirst into the beautiful mess of starting a company from zero.

They share what it’s really like to quit stable jobs with zero fallback, survive a “working trip” to Morocco that mostly involved existential dread and way too much mint tea, and how building a startup is basically assembling a plane while you’re already flying it.

Plus, the awkward art of networking when you’re basically invisible and how to handle criticism when everything feels like the world is watching.

No hype. No LinkedIn gloss. Just two founders keeping it brutally real about stress, risk, and winging it.


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