Founders in Full

Founders in Full

Founders in Full is a podcast about what it really takes to build a business—from early ideas to the brand you see today. Hosted by Dan Ritzke, marketing consultant and founder of Third Act Marketing, each episode features honest conversations with founders who’ve built successful companies on their own terms. Some run lean, scrappy teams. Others are scaling fast. But all of them have one thing in common: they invested in their brand and marketing to get there. This isn’t about theory or hype. It’s about real founders making real decisions—defining their brand, reaching the right audience, and figuring out what actually works. If you're building something of your own, you'll walk away with stories, strategies, and takeaways you can put to work.

Episodes

May 12, 2025 85 mins

In this episode of Founders in Full, I talk with Rich Cohen, founder of Elevate Packaging, one of the first companies in the world to focus exclusively on compostable packaging. 

Rich shares how a sabbatical and a global backpacking trip led him to rethink the future of packaging—and ultimately build a business that's making a real environmental impact.

We dive into:

  • How Rich bootstrapped a mission-driven business before “sus...
Mark as Played

In this episode of Founders in Full, I talk with Nick Nagele, co-founder of Whiskey Acres Distilling Co., one of the only true seed-to-spirit farm distilleries in the U.S.

Nick shares how a fifth-generation farm background, a passion for agriculture, and a leap of faith led to launching a whiskey brand rooted in storytelling, transparency, and terroir.

We dive into:

  • How a side project became a full-fledged distillery—after a very ...
Mark as Played

In this episode of Founders in Full, I talk with Mike Valente, founder and CEO of Renovation Sells, a fast-growing franchise business that helps homeowners prepare their homes for sale through smart, design-driven renovations.

Mike shares how he went from hauling beer on Wrigleyville rooftops to launching a remodeling business—and ultimately building a national brand by finding a niche and committing to it.

We dive into:

  • The windi...
Mark as Played

In this episode of Founders in Full, I talk with Kristian Altuve, co-founder of Dance Motion Marketing, a growing agency that helps dance studios across the country fill their classes and grow their businesses through done-for-you marketing.

Kristian shares how he went from corporate consulting to freelancing in video production—and how hitting rock bottom eventually led to building a company that now serves over 120 studios every m...

Mark as Played

In this episode of Founders in Full, I talk with Keith Wakeman, co-founder and CEO of SuperBetter, a platform that helps people build resilience, improve mental health, and achieve personal growth by applying the psychology of gameplay to real life.

Keith shares his journey from leading innovation at CPG giants like Nabisco and Kellogg’s to building a purpose-driven company rooted in science, mindset, and meaningful impact. His tran...

Mark as Played

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