In this debut episode of Founders Club, host Emily Jean interviews Susannah Wheatcroft, the founder of SLX World, a fashion brand that merges art and wearable designs. Susannah shares her journey from aspiring fashion designer to creating a unique brand that emphasizes craftsmanship and storytelling. The conversation explores the challenges of running a one-woman show, the importance of community engagement, and the future aspirations for SLX World, including innovative marketing strategies and collaborations.
Chapters
00:00 Introduction to Susannah Wheatcroft
04:44 Background and Journey in Fashion Design
10:11 Challenges of Running a Creative Business
15:18 The Emotional Toll of Creativity
21:38 Navigating Personal Challenges in Business
26:55 Marketing Strategies and Social Media Presence
36:56 Future Aspirations and Creative Collaborations
46:12 New Chapter
Keywords
fashion, art, entrepreneurship, SLX World, Susannah Wheatcroft, wearable art, creative process, small business, community, marketing strategies
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