The Juice Box Bra: Turning Nostalgia into Wearable Art with Susannah Wheatcroft of SLX World

In this debut episode of Founders Club, host Emily Jean interviews Susannah Wheatcroft, the founder of SLX World, a fashion brand that merges art and wearable designs. Susannah shares her journey from aspiring fashion designer to creating a unique brand that emphasizes craftsmanship and storytelling. The conversation explores the challenges of running a one-woman show, the importance of community engagement, and the future aspirations for SLX World, including innovative marketing strategies and collaborations.

Takeaways

Susannah Wheatcroft blends art and fashion in her designs.

The Juice Box Bra is a standout piece that represents her brand.

Her creative process is driven by nostalgia and storytelling.

Susannah's background includes a textile design degree and a fine art master's.

Running SLX World is a personal journey filled with challenges.

Marketing strategies focus on community engagement and unique experiences.

Susannah aims to take art into public spaces for greater accessibility.

The importance of mental health and self-care in entrepreneurship.

Collaboration with other artists and brands is a key goal for the future.

Success in business requires passion and resilience.

Chapters

00:00 Introduction to Susannah Wheatcroft

04:44 Background and Journey in Fashion Design

10:11 Challenges of Running a Creative Business

15:18 The Emotional Toll of Creativity

21:38 Navigating Personal Challenges in Business

26:55 Marketing Strategies and Social Media Presence

36:56 Future Aspirations and Creative Collaborations

46:12 New Chapter

Keywords

fashion, art, entrepreneurship, SLX World, Susannah Wheatcroft, wearable art, creative process, small business, community, marketing strategies