Abby Huang, founder of Dime Inc., joins Founders In Motion for her first-ever podcast appearance. Dime is a marketing agency that has helped brands like Casetify, Lulu’s, ByteDance, and more connect with Gen Z consumers. Abby shares insights on Xiaohongshu, social media trends, landing her first big brand deal, and iterating on Dime’s products
⏱️ Chapters:
00:00 Intro 00:20 What is Dime? 01:02 Effective Marketing to Gen Z 05:35 Building ambassador networks for brand growth 08:54 XiaoHongShu and TikTok marketing strategies 13:00 Expert advice for early-stage brands 14:42 How Dime started and scaled 18:02 Finding product-market fit and success 26:59 Being a non-tech female founder in a tech-driven world 30:51 Abby's wildest sales pitch that landed big clients 35:13 What's next for Dime and future plans 36:47 Outro
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