Why every “YES” is also a “NO”

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Saying “yes” feels good in the moment — but it can quietly drain our time, money, energy, and relationships. In this conversation, we get real about the hidden cost of every “yes,” why boundaries protect more than they restrict, and how opportunity cost plays out in business, family, and faith. From skipping family dinner to chase a deal, to chasing the wrong deals altogether, we unpack how to recognize the trade-offs before they blindside us.

We share the messy, real-life examples — the deals that looked great but set us back years, the networking invites that weren’t worth the trip, and the moments when “no” was the wisest, most freeing decision we could make. Along the way, we talk through practical ways to turn down opportunities without burning bridges, why measuring the right things changes everything, and how to align decisions with the season of life you’re in.

📌 Key Topics:
 ✅ Why every “yes” is also a “no” to something else
 ✅ The hidden opportunity costs in business and life
 ✅ How to set boundaries without killing relationships
 ✅ Using “no” as a word of protection, not rejection
 ✅ Defining your “North Star” so decisions get easier

What’s one thing you can say “no” to this week so you can say “yes” to what really matters?

Chapters:

00:00 The Cost of Saying Yes

10:19 Defining Boundaries and Priorities

19:55 The Art of Saying No

32:14 Outro.mp4