Special Edition Part 3: AfRICA Rising - INTRO excerpt ... WHY this book?

I’m a Simon Sinek “start with why” advocate, so... ‘WHY this book?’

Did we really need another book about leadership or Africa?

Yes, we did.

Because, quite simply, the more people ‘get’ the key messaging about African excellence, leadership and inspiration – the better it is for Africa. The more we draw attention to the narrative that has indeed started to change, the more it needs to be harnessed into the essence of the continent, to normalise being proudly African in our views, opinions, perceptions and culture.

This book is a labour of love for so many reasons, but mostly because these are real conversations with real impact.

These unprecedented times have catalysed a need to take a step back to consider who we are, and what it is we desire the most for humanity’s future, as we plot a way forward.

I have noticed something over the last year and a bit: one of the psychological impacts of living in the midst of a global pandemic is similar to living with a life-threatening disease – as a Cancer survivor it feels now that ‘everyone’ around me wants to ‘leave a legacy’.

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You'll have to buy the book to find out more!