From Invisible to Irresistible - The Coach Trap Podcast
Struggling to Stand Out as a Coach? We’ve Got You. There are countless great coaches out there. Yet, most remain invisible. Greg (the coach) and Dan (the marketer) have cracked the code. With 20+ years of experience and 52,000+ tweets, they built one of the most powerful coaching brands—in under 90 days. Now, they’re sharing everything: personal branding, marketing strategies, and growth hacks to help you attract clients, build authority, and scale your coaching business—without the guesswork. 🎙️ New episodes every Weekly—because great coaching deserves great visibility.
Episodes
Audopia x Coachtrap | Rooted and Resilient w/ Paul Elias
In this raw and real episode of Audopia x Coachtrap, we’re joined by Paul Elias, a former military man turned performance coach, to unpack his journey from the battlefield to the coaching space — and why his course, Rooted and Resilient, isn’t just another “feel good” framework. It’s built for people who want real personal growth, resilience, and authenticity in the face of li...
Why people scrolled past Paul ( 76% of coaches get this wrong)
Audopia x Coachtrap | Rooted in Resilience w/ Paul Elias
In this raw and real episode of Audopia x Coachtrap, we’re joined by Paul Elias, a former military man turned performance coach, to unpack his journey from the battlefield to the coaching space — and why his course, Rooted and Resilient, isn’t just another “feel good” framework. It’s built for people who want re...
Empowering Mothers Without Burning Out
CT x Workwelle | Featuring Pauline & Clara
How do modern mothers lead, grow, and thrive—without running on empty?
In this inspiring episode, sisters and founders Pauline and Clara join Coach Trap’s Greg Styan to share the story behind Workwelle—an audio-first course designed to help mothers reclaim self-care, resilience, and leadership.
As American expats living in London, they reflect...
🎧 CT x Audopia x Steve Barrett | May 4, 2025
Episode Title: We turned Steve's LinkedIn Likes into Client's (A case study)
🔥 Are you a coach struggling to sell your course or connect with your audience? This episode is your business breakthrough. 🔥
In this powerful conversation, Coach Trap hosts Greg Styan and Dan Williams sit down with Steve Barrett—former corporate leader turned executive coach—to reveal how his pr...
🎙️ No One Was Noticing Carina — And This Is Why...
Coach Trap x Audopia | Featuring Carina Macmillan
💭 Ever felt invisible online or unheard in your own story? So did Carina.
And it changed everything.
In this powerful episode, Carina Macmillan opens up about the personal struggles that led her to discover hypnotherapy—and how it became the key to helping others, including individuals with autism, reclaim their sense ...
🎙️ The Coach Trap Podcast : The Do’s and Don’ts of Paid Ads for
Coaches Thinking of running paid ads to grow your coaching business?
Don’t press "boost" just yet. The Coach Trap Podcast, we dive deep into the realities of paid advertising for experienced coaches. If you've got 5+ years under your belt, capital to invest, and a solid organic presence, this one's for you.Host Greg Styan and Dan Williams shares from...
Never Run Out of Content Again – The Secret to Effortless Content Creation 🎙️
Most coaches struggle with content. One week they’re inspired, the next they’re stuck. But what if you never had to worry about content ideas again?
In this episode of The Coach Trap, Greg (the coach) and Dan (the marketer) break down:
✅ The exact content system they use to create consistently without burnout
✅ How to turn one idea into 10+ posts, tw...
SCALING UP & LONG-TERM SUCCESS – Personal Branding for Struggling Coaches Most coaches fail within the first two years. Why? They struggle to scale, attract clients, and build a sustainable brand. In this episode of The Coach Trap, we break down the biggest mindset shifts, common mistakes, and proven strategies to help you go from chasing clients to building a thriving coaching business. Industry stats, psychology insights, a...
The Social Media Blueprint: Where to Start & What Works Best
Not all social media platforms are created equal—so where should coaches focus their time, energy, and money? In Episode 4 of The Coach Trap, Greg grills Dan on the best social channels for beginners, where to run ads, and how to get real traction without wasting hours scrolling.
Here’s what we cover:
✅ The #1 platform for organic reach in 2024
✅ Why some ads work...
If You’re Not Showing Up, You’re Already Losing.Consistency isn’t just a nice-to-have—it’s the backbone of a successful coaching business. You wouldn’t expect a footballer to train once a week and make it to the Premier League. So why do so many coaches think posting every now and then will bring in clients?Here’s the reality:
✅ Businesses that post consistently see 27% better results.
✅ Organic growth outperforms paid ads when you ...
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