Andrea Wucher: From Construction Sites to Boardrooms – A Journey of Bold Decisions

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This episode features Andrea Wucher, a dynamic multi-manager and member of several board of directors across industries. We delve into her unique approach to leadership and the responsibilities she shoulders, not just for her companies and employees, but for their families and futures. Her commitment stems from a deep sense of duty, illustrated by her belief that true management means preparing others to thrive independently, ensuring that the company can function smoothly in her absence.

Andrea discusses her diverse career, spanning construction, IT, and aviation, and how her driving force lies in daily learning and collaboration. She shares her passion for making swift decisions in the often male-dominated construction sector, emphasizing the importance of responsibility as both a pleasure and a challenge. Her experience has taught her that leadership is about empowering teams, promoting a culture where employees can flourish, and that the real satisfaction comes from seeing tangible results from collaborative efforts.

Our conversation also highlights Andrea's distinctive qualities when it comes to workforce management. She emphasizes her philosophy of "hire for attitude, train for skills," and explains how this approach varies slightly between fields like IT and construction, where communication and problem-solving are paramount. Andrea shares anecdotes from her career, illustrating her willingness to embrace challenges and how she navigates the fast-paced decisions required in construction, such as the complexities faced during the ambitious Bern Messe project.

The discussion touches on the challenges and dynamics of being a woman in leadership roles, particularly in sectors where female representation is scarce. Andrea candidly shares her experiences of overcoming initial skepticism and establishing her authority, while also advocating for hiring based on merit rather than gender. She believes that the qualities of a good leader transcend gender and that successful leadership is about accountability, approachability, and decisiveness.

As she reflects on past projects and the lessons learned, Andrea expresses a desire to continue pushing boundaries and growing her businesses. Her dedication to constructive criticism and continuous improvement remains a cornerstone of her leadership style. The episode concludes with insights on her future aspirations and her thoughts on embracing change, thereby underscoring her lifelong commitment to p

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In each episode of From Noise to Sound, host Dr. Dimitrios Marinos, from the Department of Marketing and Communication at HSLU, dives deep with CEOs, Board Members, and industry innovators to uncover the forces reshaping our world. Through insightful conversations, he explores topics like digital transformation, consumer behavior, and sustainability, revealing strategies and innovations that are driving real change.

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