5: LinkedIn Lead Generation: 30 B2B Leads Per Month | $5M Outreach Strategy with $1.5B Fintech Founder Serge Kuznetsov

How a fintech founder went from "LinkedIn outreach doesn't work" to generating 30 qualified B2B leads per month and $5M in pipeline.

Serge Kuznetsov (Co-founder, INXY Payments - $1.5B fintech) reveals his complete B2B lead generation system using LinkedIn + email outreach.

🎯 What You'll Learn:

• LinkedIn outreach strategy for complex B2B sales (6+ month cycles)
• Cold email + LinkedIn combo: 30 qualified leads in 60 days
• Cost breakdown: $400/lead and optimization strategies
• LinkedIn automation: 8-10 accounts without getting banned
• Personal branding: Why founder accounts convert 2-3X better (40% vs 20%)
• Agency vs in-house: When to hire, when to build
• Multiple touchpoint strategy (5-10+ messages that work)
• 
  

💰 Guest: Serge KuznetsovCo-founder @ INXY Payments | $1.5B/year crypto payment processor | $3M seed (Flashpoint) | $50M+ revenue | Previous exits: $120M (Arteza.com), $7.5M (HVAC to PIK Group) | 17K+ LinkedIn followers

🔗 inxy.io

⏱️ Timestamps:00:00 - 30 B2B leads/month strategy05:18 - Why I was wrong about LinkedIn outreach06:16 - First 10 qualified leads (month 1 case study)12:11 - Complete LinkedIn + Email pipeline15:15 - Using 8-10 accounts without bans19:45 - Founder vs team accounts (40% vs 20%)22:08 - $400/lead cost analysis25:32 - Tech stack: Expandi, Clay, Apollo, SmartLit29:28 - Top 5 LinkedIn mistakes to avoid32:20 - $5M monthly turnover results

🛠️ Tools Mentioned:Expandi • SmartLit • Clay • Apollo • Xply • Dolphin • ChatGPT • Claude • NotebookLM

💡 Key Insights:#1 Multiple touchpoints work (5-10+ messages)#2 Founder accounts = 2X results#3 LinkedIn + Email combo beats either alone#4 Customization beats volume#5 Start with agency, build in-house later#6 Content + outreach = exponential growth#7 Test everything constantly

🔥 Best Quotes:💬 "If it's working for us with a very hard to sell product, it will work for everybody."💬 "My account works 2-3 times better. Within my account, it's 40+ percent acceptance rate."💬 "Don't be afraid to touch too many times. People are busy, not ignoring you."

🎯 Perfect For:B2B founders • SaaS companies • Fintech • Sales leaders • High-ticket service providers ($10K+) • Companies with 6+ month sales cycles • Anyone tired of exhibitions and warm intros

🎙️ Host: Renata RavilovaFounder of Ghost Writing Agency (LinkedIn lead generation) & CoPostly (LinkedIn content tool)

Series: Interviews with B2B founders generating 6-7 figure pipelines through LinkedIn

⭐ Enjoyed this?📌 Follow for more B2B strategies⭐ Rate 5 stars💬 Share with founders who need leads📱 Connect on LinkedIn

#LinkedInMarketing #B2BLeadGeneration #LinkedInOutreach #B2BSales #ColdOutreach #SalesAutomation #FounderStories #PersonalBranding #B2BGrowth #SaaSMarketing #FintechMarketing

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