From First-Grade Teacher to Home Décor! Join us on this episode of the Furniture Success Podcast as we chat with Jen Dayton, the inspiring founder of Home Crest & Co., a home décor e-commerce brand turned thriving brick-and-mortar business in Kalamazoo, Michigan.
In this episode, Jen shares:
- Her transition from teaching to sales and entrepreneurship- The inspiration behind launching Home Crest & Co.
- Challenges she faced as a woman-owned small business- Her strategic approach to marketing and social media growth
- Why she believes in in-person selling & local market presence
- How she handpicks every product to maintain brand authenticity
- The power of collaborations, influencer partnerships, and networkingIf you’re a furniture store owner, home décor enthusiast, or aspiring entrepreneur, this episode is packed with insights to help you succeed!
Connect with Jen & Home Crest & Co:
Website:
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#FurnitureSuccessPodcast #HomeDecor #Entrepreneurship #FurnitureMarketing #SmallBusiness
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