Future Proof: Building AI Products that Last

Future Proof: Building AI Products that Last

Future Proof brings top Product and Engineering leaders in B2B SaaS, working on AI products, to share learnings, discuss challenges and the latest developments in the future of B2B software. Producer: Forrest Herlick Host: Ethan Lee

Episodes

September 2, 2025 27 mins

In today’s episode of Future Proof, we sit down with Anant Bhardwaj, Founder & CEO of Instabase. Anant shares how Instabase pioneered the use of transformer models for unstructured enterprise data, and how the rise of large language models is shifting value creation from field-level accuracy to full end-to-end workflows.

We discuss:

  • Finding product-market fit with nascent AI technologies
  • Moving beyond “LLM wrappers” to deliver...
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In today’s episode of Future Proof, we sit down with Laura Burkhauser, VP of Product at Descript. Laura shares how Descript’s design philosophy enables users to maintain control over AI creative workflows, and practical strategies for building AI interfaces that feel collaborative rather than restrictive.

We discuss:

  • Designing user interfaces in AI products
  • How to make AI feel natural
  • How to give users a sense of control


Highli...

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In this episode of Future Proof, we sit down with Aman Khan, the Head of Product at Arize AI. Aman reveals why traditional product metrics fail for AI systems and shares Arize's framework for building evaluation systems that actually predict real-world AI performance, plus the emerging PM skills that separate successful AI products from failed experiments.

We discuss:

  • How AI builders should think about evaluations
  • The role of the...
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In this episode of Future Proof - Building AI products that last, we sit down with WorkOS founder and CEO, Michael Grinich, on what it takes to make MCPs production-ready.


We discuss:

  • What it means to be ‘MC Pilled’
  • What’s missing from MCP to make it enterprise-ready?
  • How to build a product for a world of agentic users


Highlights

(0:00) Clips

(0:44) intro

(1:11) MCP night

(3:49) What is preventing demos from production read...

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Welcome to the second episode of the Future Proof Podcast: Building AI Products That Last! In this episode, we chat with Richard Socher, CEO and Co-founder of You.com, about how they pivoted from consumer search to enterprise, and now outperform OpenAI.

We cover:

  • Building for the future of Enterprise productivity
  • How to build a competitive advantage against industry leaders like Open AI
  • Is chat the final interface for work?


(00...

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Welcome to the first episode of the Future Proof Podcast: Building AI Products That Last! In this episode, we chat with Aaron Levie, CEO and founder of Box, about what it takes to build successful Enterprise AI products.

We cover:

  • Why good data is a moat / flywheel for AI products
  • The importance of access controls in RAG
  • Building broad or building deep
  • APIs, MCPs, A2A

(00:00) Clips

(00:30) Intro

(01:40) Box's AI strategy

(04:45) RA...

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