In this episode of the Future Proofed Podcast, Sarah McKenna, CEO of Sequentum, dives deep into the evolution of web data, intelligent agents, and the power of automation. From her early days in QA before DevOps existed to running data-driven turnarounds and leading Sequentum, Sarah shares how real-time, contextual data is transforming industries—from finance and healthcare to retail and risk management. She explains why scraping isn’t a dirty word, how AI is supercharging automation, and what the future holds as intelligent agents shape how businesses make decisions at scale.
⏱️ Timestamps:
00:00 - Intro to the podcast & guest Sarah McKenna
00:35 - Sarah’s background in QA, hedge funds & automation
02:10 - How she got into scraping and data platforms
04:00 - Tech turnarounds & Sequentum’s evolution
06:30 - Sequentum’s product offerings: software, data as a service, and cloud
08:20 - Use cases: risk alerts, pricing, inventory, compliance, macro trends
10:15 - How ChatGPT transformed data operationalization
12:30 - Competitive intelligence & public data's exploding value
14:00 - Use of web data in finance, insurance, healthcare, and branding
16:30 - Social media data ethics, scraping boundaries & legality
18:00 - Comprehending virality without using PII
20:00 - Decision-making from real-time data
21:15 - Intelligent agents, MCP servers & the new data mesh
23:00 - Automation vs human creativity, and the new blend with LLMs
26:00 - Using AI for fast research across any industry
28:00 - Sales productivity using ChatGPT in real time
30:00 - Market competition between AI models like Grok, Gemini, Claude
31:30 - Sarah’s 2-year vision: websites becoming their own data vendors
33:00 - Web scraping vs internal data & impact on monetization
34:30 - Final thoughts on the AI wave & where disruption is heading next
If you’re ready to unlock the true potential of web data and power your intelligent agents, visit Sequentum—a leading enterprise platform for industrial-scale web scraping and automation. Whether you need real-time risk alerts, price intelligence, or macroeconomic signals, Sequentum provides software, data-as-a-service, and cloud-based tools tailored for enterprise-grade performance and compliance. With support for AI-native workflows, Sequentum helps you future-proof your data pipeline while staying compliant with the latest standards.
👉 Learn more at sequentum.com and discover how to automate what matters, at scale.
#SarahMcKenna #Sequentum #WebScraping #DataAutomation #FutureProofed #IntelligentAgents #AI #DataDriven #LLMs #AutomationTools #PublicData #RiskAlerts #DataAsAService #AIUseCases #DigitalTransformation
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