Welcome to the Future Proofed Podcast! In this episode, Brent Muller sits down with Patrick Gilbert, CEO of Adventure PPC, to discuss the changing landscape of digital marketing, the role of AI in media buying, and why brands must rethink their growth strategies.
Patrick, author of Join or Die: Digital Advertising in the Age of Automation, shares how the industry has evolved from growth hacking to real marketing—and why AI is no longer optional for businesses looking to scale.
🔹 Topics Covered:
✔️ Patrick’s journey from marketing strategist to CEO
✔️ The rise & fall of digital ad arbitrage—and what comes next
✔️ How AI & automation are transforming paid media & creative strategy
✔️ The biggest mistakes brands make in media buying
✔️ Why real marketing is making a comeback
✔️ How AI-powered tools like ChatGPT & MidJourney are changing advertising
✔️ What brands must do to stay ahead in 2025 and beyond
⏱ Timestamps:
00:00 - Intro: Meet Patrick Gilbert & Adventure PPC
02:16 - How Patrick’s Marketing Journey Began
04:30 - The Rise of Google Ads & AI in Digital Marketing
08:25 - Why Cheap Traffic & Growth Hacking Are Over
12:45 - How AI Has Changed Media Buying & Creative Strategy
18:07 - The Future of Agencies: Those Who Adapt vs. Those Who Die
24:19 - Real Marketing is Back: What Founders Need to Know
30:12 - AI Tools Patrick Uses Daily & How CEOs Should Leverage Them
36:45 - AI-Powered Communication: How to Write & Think More Clearly
42:20 - Patrick’s Predictions: The Future of Paid Media & Brand Growth
48:05 - One Big Fix for 2025: The Power of Networking & Referrals
52:10 - How to Work with Adventure PPC & Connect with Patrick
🔗 Connect with Patrick & Adventure PPC:
🌐 Website: https://www.adventureppc.com/
📚 Book: Join or Die: Digital Advertising in the Age of Automation
🔹 LinkedIn: https://www.linkedin.com/in/patrickjamesgilbert/
🎓 Adventure Academy (Marketing Training): learning.adventureppc.com
#DigitalMarketing #FutureProofedPodcast #PatrickGilbert #AI #Advertising #MarketingStrategy #PaidMedia #AIinMarketing #BusinessGrowth #Entrepreneurship
https://valeogrowth.com/
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