Why do most websites struggle to convert visitors into customers? Travis Logan, co-founder and CTO of Justuno has spent over a decade helping brands solve this problem through AI-powered conversion rate optimization (CRO). From reducing cart abandonment to personalizing the buyer journey in real-time, Justuno has helped businesses increase sales without increasing ad spend. In this episode, Brent Muller and Travis discuss how AI, data, and behavioral targeting are reshaping e-commerce, SaaS, and lead generation.
Key Topics Discussed:
How Travis built Justuno to improve conversion rates for brands
Why discount code searches hurt e-commerce revenue
The power of personalization & AI-driven user journeys
How Lead Capture & first-party Data Will shape the future of Marketing
The impact of rising ad costs & why website optimization matters more than ever
Timestamps:
00:00 - Welcome & Introduction
00:30 - Travis’s Journey: From Web Developer to CRO Expert
02:16 - How Justuno Started & The Problem It Solves
05:33 - Why Most E-Commerce Stores Lose Customers at Checkout
08:47 - AI-Powered Personalization: The Key to Higher Conversions
12:19 - Why Google & Facebook Ad Costs Are Rising & How to Adapt
15:12 - The Future of First-Party Data & How to Use It Effectively
19:02 - AI’s Role in Site Optimization & Lead Nurturing
22:34 - The Future of Justuno & Next-Gen CRO Tools
26:07 - How to Connect with Travis Logan & Justuno
Connect with Travis Logan & Justuno:
🌐 Website: justuno.com
💼 LinkedIn: https://www.linkedin.com/in/travis-logan-a2a93b3/
If you found this episode insightful, like, subscribe, and hit the bell for more expert discussions on e-commerce, AI, and business growth!
#Ecommerce #AI #ConversionOptimization #CRO #DigitalMarketing #Justuno #FutureProofedPodcast
https://valeogrowth.com/
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.