Why AI Won’t Replace Real Researchers—Joanna Jones Explains

In this episode of Future Proof, host Brett Muller speaks with Joanna Jones, CEO of Inner Q Research, about the transformative impact of AI on business growth and research methodologies. Joanna shares her journey from studying psychology to leading a research company that leverages AI to enhance qualitative research. The conversation explores the challenges and strategies of embedding AI in products, the importance of human insight in research, and the ethical considerations surrounding AI implementation. Joanna emphasizes that AI should serve as a co-pilot to enhance human work rather than replace it, advocating for the value of human jobs and the need for training the next generation of professionals in various industries.

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