Fuzzled: Confusion to Clarity with Paul Culshaw
Fuzzled: Confusion to Clarity with Paul Culshaw is the podcast that makes the seemingly complex make sense. Each season takes on a new topic, starting with digital marketing, and helps you move from head-scratching confusion to calm Hosted by digital marketing coach Paul Culshaw, this show breaks down what actually works, what to ignore, and where to start. No jargon. No hype. Just simple explanations, honest insights, and strategies you can actually use. If you’re feeling a bit fuzzled, this is for you. New episodes every week during the season.
Episodes
August 13, 2025 • 37 mins
Ever set a big goal, mapped out the steps… and then somehow not followed through? You’re not the only one, and that’s exactly why my guest in this episode, Accountability Strategist Toni Addinall, does the work she does.
Toni helps coaches, creatives, and solopreneurs get crystal clear on their goals, decide the actions that will actually move them forward, and then stay on track with kind, consistent accountability. It’s not about ...
Toni helps coaches, creatives, and solopreneurs get crystal clear on their goals, decide the actions that will actually move them forward, and then stay on track with kind, consistent accountability. It’s not about ...
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July 30, 2025 • 12 mins
You’ve probably been told to always include a Call to Action (CTA) in your content. And that’s true. But here’s the real problem: without a strong hook, no one’s sticking around long enough to get to your CTA.
In this solo episode of Fuzzled, I’m taking you deeper into the ingredient that comes before the CTA, the hook. It’s the first thing people read, hear, or see. And it’s often the most overlooked part of your content strategy.
I...
In this solo episode of Fuzzled, I’m taking you deeper into the ingredient that comes before the CTA, the hook. It’s the first thing people read, hear, or see. And it’s often the most overlooked part of your content strategy.
I...
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July 30, 2025 • 8 mins
If you’ve ever ended a post with “Learn more” or “Sign up now” and wondered why nobody clicked… this one’s for you.
In this solo episode of Fuzzled, we’re talking all about CTAs, Calls to Action, and why the generic ones just aren’t cutting it anymore. You’ve probably heard the term before (Rosalyn Parry brought it up previously in Buzzword Bingo!), but knowing what a CTA is… and actually knowing how to write a compelling one are tw...
In this solo episode of Fuzzled, we’re talking all about CTAs, Calls to Action, and why the generic ones just aren’t cutting it anymore. You’ve probably heard the term before (Rosalyn Parry brought it up previously in Buzzword Bingo!), but knowing what a CTA is… and actually knowing how to write a compelling one are tw...
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July 23, 2025 • 34 mins
If self-doubt, fear of judgment or “what will they think” is stopping you from showing up online, this episode is your reminder that being visible doesn’t mean being someone you’re not.
This week, Paul is joined by Lisa Walsh, a confidence expert and business mentor who helps women become visible online without the overwhelm, imposter syndrome or burnout.
In this honest and empowering conversation, Lisa shares:
Why confident visibilit...
This week, Paul is joined by Lisa Walsh, a confidence expert and business mentor who helps women become visible online without the overwhelm, imposter syndrome or burnout.
In this honest and empowering conversation, Lisa shares:
Why confident visibilit...
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July 16, 2025 • 35 mins
SEO. It’s one of those things that can make your head spin, right? Is it keywords? Is it Google? Is it dead? Is it AI now?
In this episode of Fuzzled, I’m joined by Phil Beaumont, a freelance SEO and Google Ads specialist who knows how to cut through the jargon and make SEO actually make sense (without the technobabble).
We’re breaking down:
→ What SEO actually is.→ Where to start if you’re new or running a small business.→ Quick win...
In this episode of Fuzzled, I’m joined by Phil Beaumont, a freelance SEO and Google Ads specialist who knows how to cut through the jargon and make SEO actually make sense (without the technobabble).
We’re breaking down:
→ What SEO actually is.→ Where to start if you’re new or running a small business.→ Quick win...
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July 9, 2025 • 11 mins
If you’ve ever opened ChatGPT and thought, “Well that sounds robotic…” this one’s for you. In this solo episode, I’m walking you through how to use ChatGPT as a visibility-boosting content assistant without losing your voice or your strategy.
We’re breaking down:
1. Why ChatGPT isn’t your strategist, you are!
2. What a Thematic Content Engine Prompt is and why you need one.
3. The exact six elements that turn a boring prompt into a pow...
We’re breaking down:
1. Why ChatGPT isn’t your strategist, you are!
2. What a Thematic Content Engine Prompt is and why you need one.
3. The exact six elements that turn a boring prompt into a pow...
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July 2, 2025 • 51 mins
Ever felt like something invisible is holding you back in your business?
In this episode of Fuzzled, I’m joined by Nicola Roberts, aka The Dragon Slayer, to explore the mindset battles so many solo business owners are secretly facing. Nicola’s a Business Strategist and Confidence Expert who helps people identify and overcome the sneaky inner dragons that sabotage clarity, consistency, and confidence.
We unpack what those dragons are,...
In this episode of Fuzzled, I’m joined by Nicola Roberts, aka The Dragon Slayer, to explore the mindset battles so many solo business owners are secretly facing. Nicola’s a Business Strategist and Confidence Expert who helps people identify and overcome the sneaky inner dragons that sabotage clarity, consistency, and confidence.
We unpack what those dragons are,...
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June 25, 2025 • 12 mins
Funnels. The word alone is enough to make most small business owners feel baffled or bored. If you’ve ever heard phrases like “you need a funnel” and thought, “Great… but what actually is one and do I really need it?” …then this episode is for you.
In this solo episode, I break down what a marketing funnel really is in plain, no-jargon English.
We’ll talk about:
Why funnels aren’t just for big businesses.What they actually do (without...
In this solo episode, I break down what a marketing funnel really is in plain, no-jargon English.
We’ll talk about:
Why funnels aren’t just for big businesses.What they actually do (without...
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June 18, 2025 • 34 mins
In this episode of Fuzzled, I'm joined by social media mentor Jo Lucas, who helps small business owners cut through the noise and make showing up online feel simple, doable and actually enjoyable.
If you're someone who dreads ‘doing the socials’ or feels pressure to post in a way that doesn’t feel like you, this conversation will help you breathe a little easier.
Jo shares her approach to simplifying social media by focusing on clari...
If you're someone who dreads ‘doing the socials’ or feels pressure to post in a way that doesn’t feel like you, this conversation will help you breathe a little easier.
Jo shares her approach to simplifying social media by focusing on clari...
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June 11, 2025 • 24 mins
In this episode, Paul is joined by Roz Parry, a web designer and marketing strategist from Mindful Marketing & Design based in Market Harborough, UK.
Roz is on a mission to demystify websites for solopreneurs and small business owners who feel overwhelmed by tech.
In this episode, they break down:
Roz is on a mission to demystify websites for solopreneurs and small business owners who feel overwhelmed by tech.
In this episode, they break down:
- Why most small business websites feel messy.
- What actually matters when building a site.
- How to tell if your current website is doin...
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June 4, 2025 • 30 mins
In this first-ever guest episode, Paul is joined by Sandra Garlick MBE – Speaker, Mentor, Visibility Strategist and founder of the Woman Who Achieves Awards.
Sandra shares how to confidently show up as yourself, own your personal brand space, and use speaking to build trust and grow your audience, all while staying true to your values. If you’ve ever hidden behind your business name, avoided showing your face online, or felt unsure ...
Sandra shares how to confidently show up as yourself, own your personal brand space, and use speaking to build trust and grow your audience, all while staying true to your values. If you’ve ever hidden behind your business name, avoided showing your face online, or felt unsure ...
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May 28, 2025 • 9 mins
If you’ve ever jumped into posting on social media, tweaking your website, or trying the latest tool without a clear plan… take a listen. In this episode, we break down the difference between strategy and tactics and why so many new entrepreneurs and small businesses owners waste time and energy on the wrong things.
You’ll walk away with clarity on how to focus your efforts, get better results, and avoid shiny object syndrome.
Listen...
You’ll walk away with clarity on how to focus your efforts, get better results, and avoid shiny object syndrome.
Listen...
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May 21, 2025 • 10 mins
Does your website feel like a digital ghost town? Not sure what your homepage is actually meant to do? In this episode of Fuzzled, we’re cutting through the fog and diving into what really makes a website work for you , not just look nice.You’ll learn:- Why your website is not just a business card.- How to guide visitors through your site like a good host.- What “calls to action” actually mean – and how to use them properly.- The a...
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May 14, 2025 • 10 mins
If you’ve been stuck on the content hamster wheel, feeling pressure to be “everywhere” all the time, this one’s for you. You’ll learn what true content consistency actually means, and how to make it sustainable, strategic, and stress-free. Expect real talk, no fluff, and practical steps to simplify your social media content creation.
In This Episode:
In This Episode:
- Why content consistency doesn’t mean posting daily.
- What actually builds trust an...
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May 7, 2025 • 10 mins
If you’re stuck wondering what to post on social media, or feeling like your content never gets traction, this episode is for you.In Episode 4 of Fuzzled: From Confusion to Clarity in Digital Marketing, we look at the difference between having a strategy and posting at random and why it matters.You'll learn what a strategy really means, how to set SMART goals for your content, and how my Growth Optimiser system helps you stay focus...
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April 30, 2025 • 13 mins
If you’ve ever felt like you’re doing all the things online but still not getting noticed, this episode is for you.Paul breaks down why so many business owners feel invisible online and what actually works when it comes to being found by the right people.You’ll learn:
- Why SEO isn’t just for techies or big businesses.
- What visibility online really means.
- How to start thinking about Research, Relevance and Reputation in you...
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April 23, 2025 • 12 mins
Think SEO is just for tech experts? Think again.In this episode, Paul breaks down what SEO actually is, in plain English, and why it’s already part of your marketing (even if you didn’t realise it).If you're a beginner or feel confused by all the jargon, you’ll walk away knowing:- What SEO really means (without the overwhelm).- Why it’s more than just Google rankings.- The two things that matter most in SEO.- How social media, webs...
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April 16, 2025 • 11 mins
Confused by digital marketing?In this episode, Paul breaks down how it actually works using the Paid, Earned, and Owned Media model, without the fluff or jargon.If you're fuzzled by online marketing, you’ll discover:
- What Paid, Earned, and Owned media actually mean
- How each one works in your business
- How to use the model to create a calm, clear strategy
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