July 10, 2025 • 19 mins
Stepping into the world of wellness with authenticity and purpose, Jennifer Craig-Ford shares the compelling story behind Kül Contour Studio, a med spa nestled in the growing Spotsylvania Courthouse area. Her journey from California lawyer to Virginia wellness entrepreneur reveals how personal health challenges became the catalyst for a business focused on honest, supportive approaches to body contouring and self-care.
Jennifer's candid discussion about her own struggles with fibromyalgia, psoriatic arthritis, and weight management in her 50s provides the emotional backbone to her business philosophy. Having experienced firsthand how conventional approaches to health can fail women, particularly those facing hormonal changes and autoimmune conditions, she's created a sanctuary where clients receive both effective treatments and genuine understanding.
The science behind fat loss takes center stage as Jennifer expertly demystifies cryocontouring, explaining how extreme cold permanently destroys fat cells without migration to other body areas. She thoughtfully dispels industry myths about quick fixes, emphasizing the partnership required between provider and client for lasting results. What emerges is a refreshingly honest approach to wellness that acknowledges the complexities of body composition beyond simplistic views of weight gain and loss.
Beyond her thriving med spa, Jennifer's passion for community building shines through her candidacy for the Spotsylvania County School Board and her involvement in local merchant initiatives. Her entrepreneurial wisdom—rooted in identifying genuine community needs and pursuing ventures that spark personal excitement—offers valuable insight for anyone considering their own business journey. Connect with Kül Contour Studio at Külcontourstudio.com or by calling 540-693-2182, and discover what makes this wellness approach uniquely supportive for women navigating health challenges.
Jennifer Craig-Ford
Kul Contour Studio
9108 Old Battlefield Blvd, Suite 100 Spotsylvania, VA, 22553
(540) 693-3218
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
This is the Fredericksburg Neighbors Podcast
, the place where localbusinesses and neighbors come
together.
Here's your host, Dori Stewart.
Speaker 2 (00:12):
Welcome back to another episode of the
Fredericksburg Neighbors Podcast, where we share the stories of
our favorite local brands.
Today, joining me is JenniferCraig- Ford of Kul Contour
Studio.
Jennifer, welcome to thepodcast.
Thanks, dori, it's always greattalking to you.
Well, I'm excited to dive inand learn more about you and
(00:34):
your business.
So let's start there.
Can you share with us a littlebit about Kul Contour Studio?
Speaker 3 (00:40):
Sure, Kul Contour Studio.
We've been open for about ayear now and we've been in our
location for, I think about,yeah, also a year now, so it's
actually been really exciting.
The time's gone by really fast.
But essentially, Kul ContourStudio grew out of another
business that I have in the area, where it was a mental health
(01:00):
business.
We were trying to put awellness division into it and
everything I was bringing in wasmoving towards more of a med
spa business.
I was able to find my partner.
We got along really well and wewent with what we're looking
for.
So we offer things like bodycontouring.
We have medical aestheticservices such as RF lasers.
(01:24):
With the Alma Opus, we havecryocontouring.
We also have IV therapies andmassage and hydrafacials.
So, yeah, so it's been a prettyexciting year getting all of
that built up.
Speaker 2 (01:38):
Well, congratulations on hitting your first year.
That one year mark is a bigmilestone.
Congratulations, thank you.
Yeah, it's been great.
Speaker 3 (01:54):
So tell me a little bit about your background and
your journey and how you gotinto this Sure.
So we moved to the Spotsylvaniaarea about 10, 12 years ago.
My husband was in the MarineCorps and we had spent he had
spent his entire career inSouthern California and for the
last tour of duty we got, we gotsent to, he got sent to
Quantico.
So we settled in theFredericksburg area and then we
(02:17):
just ended up loving it here somuch.
The kids were thriving in theschools.
We really liked the small townbut also growing.
You could tell it was going tobe growing back then feel of
things.
So it was really exciting tostay here.
Bruce ended up going to EasternMennonite University and getting
his master's degree to be acounselor.
(02:39):
During this time period I wasstill working as a lawyer, but I
work out of California for that.
I don't.
I chose not to do.
Virginia didn't want to muddythe waters there and then, after
, after he got his license, westarted the medical, the mental
(03:00):
health business and then, like Isaid, from there I ended up
accidentally starting this medspa.
But it was a really excitingendeavor.
I got to meet so many peopledoing this and it's just been
really exciting and we love.
I think the thing that reallydrew me to the model that we
follow at Kul Contour Studio wasjust talking to the women that
(03:21):
come in to see me.
You know we all have a lot ofcommon stories but it seems to
me that we're ashamed sometimesto share them.
I have a picture of me up inthe salon so people can see that
I understand, like, thestruggles with weight loss.
You know I hit 50 this year andcoming into it I was diagnosed
(03:47):
with fibromyalgia and psoriaticarthritis and then, of course,
being in perimenopause and itseemed like, no matter how much
I tried to eat correctly,exercise correctly, I just hit
that point where, like, theweight was just coming and
coming and coming.
So I love the part of being inKul Contour Studio where I get
(04:08):
to meet clients when they'refirst coming in, because it's
really a lot of.
I think the way that the mediaportrays it, or has portrayed it
for years, is that it's somehowour fault that we are gaining
this weight.
But if you, if you look around,there's a lot of external
(04:28):
factors that come into play forit.
For instance, like our food inthe United States has been found
to be very inflammatory for oursystems, which so I'll have
ladies who come to me and theythink that they're put on fat
and if you look at the waythey're actually composed it's
more inflammatory, based eithercortisol, or maybe they have
(04:50):
some sort of inflammatorydisease that they didn't know
about or they look into finding.
Just because I mean my ownpersonal journey with being
diagnosed with an autoimmune, ittook me about 30 years of
trying to be persistent, saying,hey, I really think I have an
autoimmune which I don't know ifyou're aware.
But if you talk to anybodywho's in that situation, it's
(05:12):
pretty common that it takes areally long time and a lot of
persistence to get an accuratediagnosis.
Speaker 2 (05:17):
So yeah, Well it's.
I hit the 50 club recently aswell and there's so much
confusing and conflictinginformation out there.
So I love that you have createda safe place for people to come
, and it sounds like you put alot of emphasis on the education
(05:40):
side of things.
But also, you know, having gonethrough it yourself, I imagine
that your clients coming in feelthat kind of a sense of
community.
Speaker 3 (05:52):
I do think so and that's something that we really
tried to foster because, on topof just being someplace, they
can come and feel supported, nomatter what their story is.
I also find that, especiallyfor a lot of moms.
They come to see me and we'rekind of their only adult
conversation for an entire day,so I never like to really rush
(06:13):
anybody out.
You know, we have a littlewaiting area, we have some
coffee and tea and on days thatI'm there, instead of working in
my office I tend to work in ourlobby area.
So you know, our longtimecustomers know they can just
come and sit down and talk aboutanything and it just gives them
a little bit more of aconnection component.
(06:33):
I think, to their self-care,which is really important as
women, to try to not be isolated, which is hard.
Just the way we've modernsociety has geared us up towards
that.
Speaker 2 (06:43):
Yeah, I love the environment that you've created,
so tell me, do you find thatthere are myths and
misconceptions?
I guess that's kind of a funnyquestion.
There's probably a ton, buttalk to me a little bit about
that.
Speaker 3 (06:58):
There's a lot, so let's see, let's touch on some
of the ones that I hear mostoften.
The one that I do find um thatI I tried to really work with is
we come from a we're in anindustry where essentially, a
lot of um promises were sold towomen about things that are
(07:20):
going to help or things that aregoing to work for them, and so
a lot of times I'll havesomebody come in who's been
through three or four differentthings, whether it's a
supplement they ordered onlineor you know diet that they were
told to try to follow, or youknow any number of things that
they've tried before.
So a lot of times I get womenwho are frustrated and what I
(07:43):
always like to say is well, noteverything is going to work for
everybody that walks through mydoor.
I do know all of the things wehave in Kul Contour Studios are
something that I've tried andit's worked for me.
So at least I know that there'ssome efficacy behind the
services that we offer.
And then the other thing I dolike to always kind of go over
(08:03):
with people who come to us is itis really in any part of the
med spa industry.
You know it's a two way street,you know, and I kind of I let
people know that you know it'snot going to be a quick fix for
going to be a quick fix for, forinstance, if you are the type
of person who's lucky enough togo on many cruises throughout
the year, it's not going to beable to have you just kind of
(08:24):
stop in and have us like changethat pattern for you.
So we do, with our medicalstaff and even our other, our
contour staff, try to let ourcustomers know.
You know it's a two-way street.
We'll help you as long as youhelp us and we really want to
give you something that isattainable.
But you know, with the also theunderstanding that there really
are no quick fixes which Ithink is what gives the industry
(08:46):
a little bit of a bad rap ispeople who try to market some of
these things that you know wedo as being a quick fix or, you
know, not having anyresponsibility on the part of
the client, if that makes sense.
Speaker 2 (09:03):
Yeah, absolutely.
I guess if it's a quick fix,usually it's too good to be true
and it's probably a scam.
Speaker 3 (09:10):
Yeah, exactly, you know.
And the service that started usoff and that is our most
popular is our is our cryocontouring service, and I can
explain the science behind itand how I know that it works.
Essentially, what we're doingis we're using extreme cold to
cause the fat cells that we havein our body to be destroyed.
(09:32):
So behind the science behindthat is and this is something I
didn't even know until I gotinto this industry is similar to
like the eggs that we are bornwith in our ovaries we never
make more.
It's the same thing with ourfat cells.
So the way the science works isthat we're able to permanently
destroy the fat cells that arethere are there, and this is why
(09:58):
I always like to caution.
It's a two way street.
Whether we are removing the fatcells slowly and non evasively
through cryo, or even if you'regoing to a plastic surgeon and
you're doing liposuction, thosefat cells are permanently gone.
They're not going to migratethrough your body.
I guess that's anothermisconception I hear a lot is
will the fat redeposit somewhereelse?
That's not the science behindit or how it works.
People, for instance, who mayhave had liposuction and they're
(10:20):
like, oh, but the fat around myknees is getting bigger, it's
not that the fat cells havemigrated there.
It's that your body's going tocompensate.
So if you're destroying fatcells through whatever technique
, but then you're not filing aresponsible, healthy lifestyle,
then the fat cells that we haveare going to mitigate for that.
(10:41):
So that is one of the mythsthat I do like to touch upon.
When somebody comes in consultswith us about the fat removal
process, Interesting.
Speaker 2 (10:51):
It is very interesting how that works.
Yeah, okay, so clearly you workvery hard on your business, so
talk to me about when you arenot at work.
What are you doing?
Speaker 3 (11:06):
When I'm not at work.
Apparently, I'm trying to makemyself even busier.
Speaker 2 (11:12):
Tell us all about it, I know.
Speaker 3 (11:14):
So I'm like the kind of person that I like to say yes
to things more than I like tosay no.
You know, we've talked before.
I have four businesses that I'mworking on and getting into
that.
It's seeing opportunitysomewhere and being able to say
yes, but not from a place offear, not because I have to, but
(11:38):
saying yes to this experiencebecause I really see the
potential, I see how something Ican do is going to make a
difference.
So my latest outside of workproject is that I'm running for
the school board forSpotsylvania County in the
Battlefield District battlefielddistrict.
(11:58):
So that's, that's prettyexciting and it's something I
have thought about for for doingfor a while and there was the
opportunity to do it.
Speaker 2 (12:04):
So yeah, that's what I do for fun.
Well, I commend you for that.
It's a big responsibility andsomething that we need really
good people in those positions.
So I commend you for, you know,putting your hat in the ring,
that's awesome yeah thank you somuch for that.
Speaker 3 (12:24):
I just think that, especially like the way my brain
works for all these businessesthat I have and developing
products and developing servicesis I like to look at problems
and then try to find, like, thebest solution for it.
Or if I see something that Iknow is going to work, like with
the how I accidentally startedthe med spa through mental
health, because I could see thepotential for the services we
(12:47):
were offering and how it wasbenefiting the public.
So I think that that's just thebig thing that drives me,
whether it's in business or inmy personal time or in my
hobbies or even now my politicalcareer you are amazing.
Speaker 2 (13:03):
Thank you so much so, as someone who has started
multiple business businesses ifa new entrepreneur came to you
and asked for advice, what wouldyou?
What would you tell them?
Speaker 3 (13:15):
I think, um, in starting the businesses, first
of all it's got to be somethingthat excites you as a person.
For me, I saw all theseinteresting opportunities within
Spotsylvania County.
You know.
I saw that there was a lack ofmental health practitioners in
our area and I happened to youknow, hear about it through my
(13:39):
husband or whatever of anopportunity to start a business
and I had actually studied mostof a master's degree in marriage
and family therapy.
It's just I got busy with mybusinesses and decided that I
got what I needed out of thatprogram.
So, looking at that, I saw howit spoke to one of my passions
and that would be how I foundthat business to do.
(14:02):
You know, the med spot was asimilar thing.
I accidentally stumbled uponthis you know device that was
amazing, and then I startedtalking to other people in the
industry and then I startedtalking to even local friends I
had who were in the medical spaindustry to see where was
something that I could improveupon it.
Then, even within that, itbecame developing a couple of
(14:26):
products that we have in KulContour Studio that I developed
with another local entrepreneurand her husband.
So, for me and for what I thinkis going to make somebody
successful is you have to knowyour interests and it has to
excite you and you have to seehow you're filling a niche.
It's not necessarily that mybusiness is so much different
(14:48):
than the other medical spas inthe area.
We all have similar basicservices.
There's some that are different, but it's more in the approach
of what feeling do I want tocreate for my clients.
That's going to be different.
How is it that I'm going to dosomething more effectively or
better?
So I think if you can reallylook at your business idea and
(15:10):
feel that that's going to be agreat place for you to go and
chase your passions becauseyou'll be determined, place for
you to go and chase yourpassions because you'll be
determined.
It's not easy.
It takes some hard work.
It's still about I think theestimate is still about three
years.
In the first three years mostbusinesses will fail.
(15:31):
So it's figuring out how you'regoing to have the determination
to make it.
You know there's been sometimes early on in all of the
businesses where, uh, it wastough.
I was using, I was basicallypaying to keep the businesses
going out of my main source ofincome, so, but it never felt um
, like a burden to me because Icould really see my end goal and
(15:52):
what I wanted to do and how Iknew it was going to like serve
my purpose and then serve thepurpose of the community.
So maybe more of aphilosophical advice to give
somebody who's starting abusiness.
But I think if you have thatpassion I think it will make any
of the tough times starting outfeel easier to manage.
Speaker 2 (16:12):
Yeah, yeah, that's really good advice, really good
advice Having a really strongwhy for your, why you're doing
it, and conviction in whatyou're offering, and that will
often carry you through the hardtimes.
Yeah, so what is something thatyou wish the listeners knew
about?
Kul Contour Studio.
Speaker 3 (16:34):
Well, probably our location.
Good start.
(16:54):
Well, probably our location.
We're located out inSpotsylvania Courthouse area and
that was on purpose.
I saw that there were a bunchof areas within Spotsylvania
County where businesses tend tocluster closer to downtown
Central Park.
South Point is building up alittle bit, but looking at where
the major developments aregoing to be coming within our
county you know, spotsylvaniaCourthouse is now an area that's
really growing, and trying toget services out there in that
location was really important tome.
I live in the Breezewood areaso I know that it's a struggle
(17:18):
for some people to get todifferent places.
Um, I have a fantastic staffand they are just what keeps me
going.
Um, it's really great to reallyknow that your staff cares
about your business and yourclients as much as you do, and
it, you know, sometimes can takea while to get that perfect
team going, but I think we'rereally there now, so that's
(17:41):
pretty exciting.
Speaker 2 (17:42):
Nice, nice.
I think you picked the perfectlocation, Thank you.
You are right where the growthis getting ready to explode.
Speaker 3 (17:50):
Yeah, it's pretty amazing.
Like, even just within theSpotsylvania Courthouse
marketplace area where we'relocated, they now have we have a
merchants association and we'restarting to put on events to
get more community events out inthat area as well.
We host Wednesday nights.
We have a farmer's market nowthat's in that area of the
(18:12):
County, which is pretty exciting.
I'm a farmer's market person soI loved that it was closer to
me.
Even if I didn't, you know,work on a Wednesday, it's still
for me an easier commute to getto the farmer's market than some
of the other locations.
So it's pretty exciting.
And we look at trying to dosome things around the holidays
as well.
(18:32):
So, pretty excited, this year,in conjunction with the annual
Christmas parade, there's goingto be an actual Christmas market
, which I'm really excited about.
I'm such a fan of Christmasmarkets.
Yeah, I love that, I love that.
So it's pretty exciting.
And, yeah, the area is up andcoming and I just think it's
(18:52):
such a nice feeling.
Speaker 2 (18:54):
Nice, so you mentioned where you're located.
If the listeners want to findyou online, where can they find
you?
Speaker 3 (19:01):
Sure.
So our website is www.
kul lcontourstudio.
com, and then you can alwaysgive us a call.
Our phone number is540-693-2182.
Speaker 2 (19:22):
our phone number is 540-693-2182.
All right, all right.
Thank you so much, jennifer.
I have enjoyed having you onthe podcast.
Speaker 3 (19:26):
Thank you for being my guest.
Awesome, it's always greattalking to you.
Speaker 1 (19:29):
Thank you for listening to the Fredericksburg
neighbors podcast.
To nominate your favorite localbusinesses to be featured on
the show, go tofxbgneighborspodcast.
com.
That's fxbgneighborspodcast.
com, or call 540-534-4618.
This is the Fredericksburg Neighbors Podcast
, the place where localbusinesses and neighbors come
together.
Here's your host, Dori Stewart.
Speaker 2 (00:12):
Welcome back to another episode of the
Fredericksburg Neighbors Podcast, where we share the stories of
our favorite local brands.
Today, joining me is JenniferCraig- Ford of Kul Contour
Studio.
Jennifer, welcome to thepodcast.
Thanks, dori, it's always greattalking to you.
Well, I'm excited to dive inand learn more about you and
(00:34):
your business.
So let's start there.
Can you share with us a littlebit about Kul Contour Studio?
Speaker 3 (00:40):
Sure, Kul Contour Studio.
We've been open for about ayear now and we've been in our
location for, I think about,yeah, also a year now, so it's
actually been really exciting.
The time's gone by really fast.
But essentially, Kul ContourStudio grew out of another
business that I have in the area, where it was a mental health
(01:00):
business.
We were trying to put awellness division into it and
everything I was bringing in wasmoving towards more of a med
spa business.
I was able to find my partner.
We got along really well and wewent with what we're looking
for.
So we offer things like bodycontouring.
We have medical aestheticservices such as RF lasers.
(01:24):
With the Alma Opus, we havecryocontouring.
We also have IV therapies andmassage and hydrafacials.
So, yeah, so it's been a prettyexciting year getting all of
that built up.
Speaker 2 (01:38):
Well, congratulations on hitting your first year.
That one year mark is a bigmilestone.
Congratulations, thank you.
Yeah, it's been great.
Speaker 3 (01:54):
So tell me a little bit about your background and
your journey and how you gotinto this Sure.
So we moved to the Spotsylvaniaarea about 10, 12 years ago.
My husband was in the MarineCorps and we had spent he had
spent his entire career inSouthern California and for the
last tour of duty we got, we gotsent to, he got sent to
Quantico.
So we settled in theFredericksburg area and then we
(02:17):
just ended up loving it here somuch.
The kids were thriving in theschools.
We really liked the small townbut also growing.
You could tell it was going tobe growing back then feel of
things.
So it was really exciting tostay here.
Bruce ended up going to EasternMennonite University and getting
his master's degree to be acounselor.
(02:39):
During this time period I wasstill working as a lawyer, but I
work out of California for that.
I don't.
I chose not to do.
Virginia didn't want to muddythe waters there and then, after
, after he got his license, westarted the medical, the mental
(03:00):
health business and then, like Isaid, from there I ended up
accidentally starting this medspa.
But it was a really excitingendeavor.
I got to meet so many peopledoing this and it's just been
really exciting and we love.
I think the thing that reallydrew me to the model that we
follow at Kul Contour Studio wasjust talking to the women that
(03:21):
come in to see me.
You know we all have a lot ofcommon stories but it seems to
me that we're ashamed sometimesto share them.
I have a picture of me up inthe salon so people can see that
I understand, like, thestruggles with weight loss.
You know I hit 50 this year andcoming into it I was diagnosed
(03:47):
with fibromyalgia and psoriaticarthritis and then, of course,
being in perimenopause and itseemed like, no matter how much
I tried to eat correctly,exercise correctly, I just hit
that point where, like, theweight was just coming and
coming and coming.
So I love the part of being inKul Contour Studio where I get
(04:08):
to meet clients when they'refirst coming in, because it's
really a lot of.
I think the way that the mediaportrays it, or has portrayed it
for years, is that it's somehowour fault that we are gaining
this weight.
But if you, if you look around,there's a lot of external
(04:28):
factors that come into play forit.
For instance, like our food inthe United States has been found
to be very inflammatory for oursystems, which so I'll have
ladies who come to me and theythink that they're put on fat
and if you look at the waythey're actually composed it's
more inflammatory, based eithercortisol, or maybe they have
(04:50):
some sort of inflammatorydisease that they didn't know
about or they look into finding.
Just because I mean my ownpersonal journey with being
diagnosed with an autoimmune, ittook me about 30 years of
trying to be persistent, saying,hey, I really think I have an
autoimmune which I don't know ifyou're aware.
But if you talk to anybodywho's in that situation, it's
(05:12):
pretty common that it takes areally long time and a lot of
persistence to get an accuratediagnosis.
Speaker 2 (05:17):
So yeah, Well it's.
I hit the 50 club recently aswell and there's so much
confusing and conflictinginformation out there.
So I love that you have createda safe place for people to come
, and it sounds like you put alot of emphasis on the education
(05:40):
side of things.
But also, you know, having gonethrough it yourself, I imagine
that your clients coming in feelthat kind of a sense of
community.
Speaker 3 (05:52):
I do think so and that's something that we really
tried to foster because, on topof just being someplace, they
can come and feel supported, nomatter what their story is.
I also find that, especiallyfor a lot of moms.
They come to see me and we'rekind of their only adult
conversation for an entire day,so I never like to really rush
(06:13):
anybody out.
You know, we have a littlewaiting area, we have some
coffee and tea and on days thatI'm there, instead of working in
my office I tend to work in ourlobby area.
So you know, our longtimecustomers know they can just
come and sit down and talk aboutanything and it just gives them
a little bit more of aconnection component.
(06:33):
I think, to their self-care,which is really important as
women, to try to not be isolated, which is hard.
Just the way we've modernsociety has geared us up towards
that.
Speaker 2 (06:43):
Yeah, I love the environment that you've created,
so tell me, do you find thatthere are myths and
misconceptions?
I guess that's kind of a funnyquestion.
There's probably a ton, buttalk to me a little bit about
that.
Speaker 3 (06:58):
There's a lot, so let's see, let's touch on some
of the ones that I hear mostoften.
The one that I do find um thatI I tried to really work with is
we come from a we're in anindustry where essentially, a
lot of um promises were sold towomen about things that are
(07:20):
going to help or things that aregoing to work for them, and so
a lot of times I'll havesomebody come in who's been
through three or four differentthings, whether it's a
supplement they ordered onlineor you know diet that they were
told to try to follow, or youknow any number of things that
they've tried before.
So a lot of times I get womenwho are frustrated and what I
(07:43):
always like to say is well, noteverything is going to work for
everybody that walks through mydoor.
I do know all of the things wehave in Kul Contour Studios are
something that I've tried andit's worked for me.
So at least I know that there'ssome efficacy behind the
services that we offer.
And then the other thing I dolike to always kind of go over
(08:03):
with people who come to us is itis really in any part of the
med spa industry.
You know it's a two way street,you know, and I kind of I let
people know that you know it'snot going to be a quick fix for
going to be a quick fix for, forinstance, if you are the type
of person who's lucky enough togo on many cruises throughout
the year, it's not going to beable to have you just kind of
(08:24):
stop in and have us like changethat pattern for you.
So we do, with our medicalstaff and even our other, our
contour staff, try to let ourcustomers know.
You know it's a two-way street.
We'll help you as long as youhelp us and we really want to
give you something that isattainable.
But you know, with the also theunderstanding that there really
are no quick fixes which Ithink is what gives the industry
(08:46):
a little bit of a bad rap ispeople who try to market some of
these things that you know wedo as being a quick fix or, you
know, not having anyresponsibility on the part of
the client, if that makes sense.
Speaker 2 (09:03):
Yeah, absolutely.
I guess if it's a quick fix,usually it's too good to be true
and it's probably a scam.
Speaker 3 (09:10):
Yeah, exactly, you know.
And the service that started usoff and that is our most
popular is our is our cryocontouring service, and I can
explain the science behind itand how I know that it works.
Essentially, what we're doingis we're using extreme cold to
cause the fat cells that we havein our body to be destroyed.
(09:32):
So behind the science behindthat is and this is something I
didn't even know until I gotinto this industry is similar to
like the eggs that we are bornwith in our ovaries we never
make more.
It's the same thing with ourfat cells.
So the way the science works isthat we're able to permanently
destroy the fat cells that arethere are there, and this is why
(09:58):
I always like to caution.
It's a two way street.
Whether we are removing the fatcells slowly and non evasively
through cryo, or even if you'regoing to a plastic surgeon and
you're doing liposuction, thosefat cells are permanently gone.
They're not going to migratethrough your body.
I guess that's anothermisconception I hear a lot is
will the fat redeposit somewhereelse?
That's not the science behindit or how it works.
People, for instance, who mayhave had liposuction and they're
(10:20):
like, oh, but the fat around myknees is getting bigger, it's
not that the fat cells havemigrated there.
It's that your body's going tocompensate.
So if you're destroying fatcells through whatever technique
, but then you're not filing aresponsible, healthy lifestyle,
then the fat cells that we haveare going to mitigate for that.
(10:41):
So that is one of the mythsthat I do like to touch upon.
When somebody comes in consultswith us about the fat removal
process, Interesting.
Speaker 2 (10:51):
It is very interesting how that works.
Yeah, okay, so clearly you workvery hard on your business, so
talk to me about when you arenot at work.
What are you doing?
Speaker 3 (11:06):
When I'm not at work.
Apparently, I'm trying to makemyself even busier.
Speaker 2 (11:12):
Tell us all about it, I know.
Speaker 3 (11:14):
So I'm like the kind of person that I like to say yes
to things more than I like tosay no.
You know, we've talked before.
I have four businesses that I'mworking on and getting into
that.
It's seeing opportunitysomewhere and being able to say
yes, but not from a place offear, not because I have to, but
(11:38):
saying yes to this experiencebecause I really see the
potential, I see how something Ican do is going to make a
difference.
So my latest outside of workproject is that I'm running for
the school board forSpotsylvania County in the
Battlefield District battlefielddistrict.
(11:58):
So that's, that's prettyexciting and it's something I
have thought about for for doingfor a while and there was the
opportunity to do it.
Speaker 2 (12:04):
So yeah, that's what I do for fun.
Well, I commend you for that.
It's a big responsibility andsomething that we need really
good people in those positions.
So I commend you for, you know,putting your hat in the ring,
that's awesome yeah thank you somuch for that.
Speaker 3 (12:24):
I just think that, especially like the way my brain
works for all these businessesthat I have and developing
products and developing servicesis I like to look at problems
and then try to find, like, thebest solution for it.
Or if I see something that Iknow is going to work, like with
the how I accidentally startedthe med spa through mental
health, because I could see thepotential for the services we
(12:47):
were offering and how it wasbenefiting the public.
So I think that that's just thebig thing that drives me,
whether it's in business or inmy personal time or in my
hobbies or even now my politicalcareer you are amazing.
Speaker 2 (13:03):
Thank you so much so, as someone who has started
multiple business businesses ifa new entrepreneur came to you
and asked for advice, what wouldyou?
What would you tell them?
Speaker 3 (13:15):
I think, um, in starting the businesses, first
of all it's got to be somethingthat excites you as a person.
For me, I saw all theseinteresting opportunities within
Spotsylvania County.
You know.
I saw that there was a lack ofmental health practitioners in
our area and I happened to youknow, hear about it through my
(13:39):
husband or whatever of anopportunity to start a business
and I had actually studied mostof a master's degree in marriage
and family therapy.
It's just I got busy with mybusinesses and decided that I
got what I needed out of thatprogram.
So, looking at that, I saw howit spoke to one of my passions
and that would be how I foundthat business to do.
(14:02):
You know, the med spot was asimilar thing.
I accidentally stumbled uponthis you know device that was
amazing, and then I startedtalking to other people in the
industry and then I startedtalking to even local friends I
had who were in the medical spaindustry to see where was
something that I could improveupon it.
Then, even within that, itbecame developing a couple of
(14:26):
products that we have in KulContour Studio that I developed
with another local entrepreneurand her husband.
So, for me and for what I thinkis going to make somebody
successful is you have to knowyour interests and it has to
excite you and you have to seehow you're filling a niche.
It's not necessarily that mybusiness is so much different
(14:48):
than the other medical spas inthe area.
We all have similar basicservices.
There's some that are different, but it's more in the approach
of what feeling do I want tocreate for my clients.
That's going to be different.
How is it that I'm going to dosomething more effectively or
better?
So I think if you can reallylook at your business idea and
(15:10):
feel that that's going to be agreat place for you to go and
chase your passions becauseyou'll be determined, place for
you to go and chase yourpassions because you'll be
determined.
It's not easy.
It takes some hard work.
It's still about I think theestimate is still about three
years.
In the first three years mostbusinesses will fail.
(15:31):
So it's figuring out how you'regoing to have the determination
to make it.
You know there's been sometimes early on in all of the
businesses where, uh, it wastough.
I was using, I was basicallypaying to keep the businesses
going out of my main source ofincome, so, but it never felt um
, like a burden to me because Icould really see my end goal and
(15:52):
what I wanted to do and how Iknew it was going to like serve
my purpose and then serve thepurpose of the community.
So maybe more of aphilosophical advice to give
somebody who's starting abusiness.
But I think if you have thatpassion I think it will make any
of the tough times starting outfeel easier to manage.
Speaker 2 (16:12):
Yeah, yeah, that's really good advice, really good
advice Having a really strongwhy for your, why you're doing
it, and conviction in whatyou're offering, and that will
often carry you through the hardtimes.
Yeah, so what is something thatyou wish the listeners knew
about?
Kul Contour Studio.
Speaker 3 (16:34):
Well, probably our location.
Good start.
(16:54):
Well, probably our location.
We're located out inSpotsylvania Courthouse area and
that was on purpose.
I saw that there were a bunchof areas within Spotsylvania
County where businesses tend tocluster closer to downtown
Central Park.
South Point is building up alittle bit, but looking at where
the major developments aregoing to be coming within our
county you know, spotsylvaniaCourthouse is now an area that's
really growing, and trying toget services out there in that
location was really important tome.
I live in the Breezewood areaso I know that it's a struggle
(17:18):
for some people to get todifferent places.
Um, I have a fantastic staffand they are just what keeps me
going.
Um, it's really great to reallyknow that your staff cares
about your business and yourclients as much as you do, and
it, you know, sometimes can takea while to get that perfect
team going, but I think we'rereally there now, so that's
(17:41):
pretty exciting.
Speaker 2 (17:42):
Nice, nice.
I think you picked the perfectlocation, Thank you.
You are right where the growthis getting ready to explode.
Speaker 3 (17:50):
Yeah, it's pretty amazing.
Like, even just within theSpotsylvania Courthouse
marketplace area where we'relocated, they now have we have a
merchants association and we'restarting to put on events to
get more community events out inthat area as well.
We host Wednesday nights.
We have a farmer's market nowthat's in that area of the
(18:12):
County, which is pretty exciting.
I'm a farmer's market person soI loved that it was closer to
me.
Even if I didn't, you know,work on a Wednesday, it's still
for me an easier commute to getto the farmer's market than some
of the other locations.
So it's pretty exciting.
And we look at trying to dosome things around the holidays
as well.
(18:32):
So, pretty excited, this year,in conjunction with the annual
Christmas parade, there's goingto be an actual Christmas market
, which I'm really excited about.
I'm such a fan of Christmasmarkets.
Yeah, I love that, I love that.
So it's pretty exciting.
And, yeah, the area is up andcoming and I just think it's
(18:52):
such a nice feeling.
Speaker 2 (18:54):
Nice, so you mentioned where you're located.
If the listeners want to findyou online, where can they find
you?
Speaker 3 (19:01):
Sure.
So our website is www.
kul lcontourstudio.
com, and then you can alwaysgive us a call.
Our phone number is540-693-2182.
Speaker 2 (19:22):
our phone number is 540-693-2182.
All right, all right.
Thank you so much, jennifer.
I have enjoyed having you onthe podcast.
Speaker 3 (19:26):
Thank you for being my guest.
Awesome, it's always greattalking to you.
Speaker 1 (19:29):
Thank you for listening to the Fredericksburg
neighbors podcast.
To nominate your favorite localbusinesses to be featured on
the show, go tofxbgneighborspodcast.
com.
That's fxbgneighborspodcast.
com, or call 540-534-4618.
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