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September 1, 2025 18 mins

When a barbershop manages to create an extraordinary experience that touches lives across the community, it deserves recognition. Meet Anna and Craig Houlette, the passionate couple behind 77 Barbershop in Stafford, Virginia – a business that challenges misconceptions about what a barbershop can be.

Their journey began with what might have been a devastating start – opening their doors the same week Virginia shut down all barbershops due to COVID-19 in March 2020. Instead of giving up, they regrouped, adapted, and emerged stronger with enhanced cleanliness protocols that customers still praise today.

What makes 77 Barbershop truly special goes beyond excellent haircuts and shaves. Anna brings 30 years of customer service experience while Craig contributes 30 years of military structure. Together with their children, they've created a family business that serves as a safe haven for everyone – including those often overlooked by traditional grooming establishments.

The shop specializes in accommodating clients with sensory sensitivities, including children with autism and veterans with PTSD. They've invested in comprehensive staff training and modified their equipment to create a quieter, more calming atmosphere at no additional cost. This thoughtful approach stems from Craig's military background and their deep understanding of the local community's needs.

Beyond haircuts, they offer private nail care and waxing services for men who might feel uncomfortable in traditional salons. Their two-floor setup includes a main barbershop area and a private "level up" space for more discreet services.

The Houlettes' commitment to giving back shines through their regular fundraising for veterans' charities and generous discounts for military personnel, veterans, their families, and first responders. This dedication hasn't gone unnoticed – they've been voted "Best Barbershop" and "Best Place for Kids' Haircuts" for five consecutive years.

Experience the 77 Barbershop difference at 1120 International Parkway, Suite 111, Fredericksburg, Virginia, or connect with them through their website staffordhaircut.com and social media @77barbershop. As Anna beautifully puts it: "Every haircut has to tell a story" – and their story is one of resilience, inclusion, and exceptional service.

Anna and Craig Houlette

77 Barbershop

staffordhaircut.com

77barberzone@gmail.com

+1 540-390-4163

1120 International Parkway Suite #111, Fredericksburg, VA, United States, Virginia

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
This is the Fredericksburg Neighbors Podcast
, the place where localbusinesses and neighbors come
together.
Here's your host, Dori Stewart.

Speaker 2 (00:12):
Welcome back to another episode of the
Fredericksburg Neighbors Podcast, where we share the stories of
our favorite local brands.
I'm excited to introduce you tomy guests.
Today we have Anna and CraigHoulette of 77 Barbershop.
Anna and Craig, welcome to thepodcast.

Speaker 3 (00:32):
Hi Dory, Thank you very much for having us.
It's great to meet you.

Speaker 4 (00:35):
Thanks, Dory.

Speaker 2 (00:36):
Yeah well, I'm excited to dive in and learn all
about your business.
So let's start there.
Share with us a little bitabout your business.

Speaker 3 (00:45):
So we are 77 Barber Shop.
We are located in the south ofthe Stafford, right out of 95
and Route 17 across.
The best way to locate us isacross Geico.
We're in the business center ofthat area and we are a
barbershop that has aspecializes on grooming men's

(01:08):
grooming.

Speaker 2 (01:10):
Amazing.
So I love that and I was.
I was stalking you a little bitand doing my homework and I was
looking at your website and Iwas impressed with the services
that you offer.
So you're not just a typicalbarbershop, and so I love that
you are offering thoseadditional services.
That's awesome.

Speaker 3 (01:29):
That's correct.
That's one of the we decidedthis is the market for it.
We wanted to kind of showeverybody that we just not just
average barbershop, that wewanted to focus on men's
grooming in general, you know.
So we not only focus on ahaircut, we do a barbershop

(01:50):
straight razors and shape up andthings like that.
We also offer nails and waxingservices.
There is some area in marketover there that it has not been,
you know, well-themed by menmen.
But we try to do it on aprivate environment because some
of them don't want to do it ona nail salon with a lot of
people around, so we decide todo it privately.

(02:12):
So, um, we are a two um floors.
It's a barber shop.
We have the regular floor uh,downstairs and where we do all
the service privately is morelike we call it the level app.
So it's on the second floorwith the different other barbers
on there that offer theservices as well amazing.

Speaker 2 (02:35):
I love that, so share with us your journey.
How did you get into this?

Speaker 3 (02:40):
tell us about that so , um, I the way that I describe
it always is like 30 years ofcustomer service meets 30 years
of military service.
So what we do is like, once werelocated to Virginia and I was
trying to find myself what I cando, I went through a lot of in

(03:03):
this industry and I saw the needof you know customer service
and well, in retaining employees.
So we said one day and said youknow what?
I think we can mix my knowledgein this industry, plus the
background that I have incustomer service, with his

(03:24):
structure on the military.
So we met and we said well,this is how we're going to do it
.
I think this we're going tostart it this way.
We put everything on it, every,every single dream.
My dream is always to own abusiness and I got the
opportunity to supervise otherbusinesses before, so I kind of

(03:44):
have a little background in howto start it.
And I kind of sold the dream tomy husband and he fell into it.
So, and that's how we started,that's how we went in and put
all our dreams.
It's a truly family business.
We have not just only me, myhusband, my two kids also, that

(04:05):
they live with us.
We have four kids, but two ofthem are in another state and
the other two that were with usare actually working or helping
us out as well, so it's a truefamily business.

Speaker 2 (04:17):
I love that so much that you are.
It's a great partnership.
And then you've also includedyour children, so I love that.
And, being a family ownedbusiness, sometimes I imagine it
can kind of encompass yourwhole life.
So tell me, when you're notbusy running your business, what

(04:42):
are you doing for fun?

Speaker 3 (04:45):
Well, I try to.
As much as we spend time as afamily in the business, we try
to leave the business in thebusiness and spend time with the
family I, the two kids that wehave here one of them lives on
her own.
So, even though that we spend alot of time together when we
out, we either go to the movies,we go to have dinners that's

(05:05):
the only time that we kind ofspend together and we travel.
We travel when we have sometime off and he has time off too
.
Well, we can't get to travel alot.

Speaker 4 (05:17):
Yeah, we love the traveler, so we always set aside
at least two vacations a yearand then we plan.
We have to plan years inadvance for our vacations, but
we try to take at least two andwe really like to go abroad.

Speaker 2 (05:29):
So nice, nice that's going abroad is even better.
You're, you're truly leavingeverything behind and you can
just focus on.
You know you can be in themoment and focus on your family.
I love that.
So let me ask you this Do youfind that there are any myths or
misconceptions about either theindustry or about your business

(05:52):
in particular?

Speaker 3 (05:55):
Absolutely.
One of the biggest ones that Ihave to overcome is me as a
woman.
You know I was on many placesthat they will think that a
woman will never be able to bein a barbershop.
But I think a certain pointthat was not allowed me to give
up, because it's something thatI felt passion for it and I want

(06:18):
to show everybody that not onlythat I have the skills for it,
but I also have a personalityand we make and one of our
bloggers, I will say, is justpop for a trim, but it's
honestly more as an experience.
I try to do that.
Every haircut has to tell astory.
So I don't want just to be anaverage haircut or an average

(06:41):
experience.
It has to be from the time theywalk into the shop to the time
they leave.
So we focus 100% in customerservice.

Speaker 2 (06:52):
I love that.
I love that you have taken somuch care into the customer
experience I imagine that is notcommon in your field.
But also, you are a trailblazerand what an inspiration being a
woman in a field like this andbeing successful.

(07:13):
So thank you for being a greatrole model for other women.
And so that leads me to anotherquestion as a new business.
When you started your, when itwas a new business and when you
first started, was there someadvice that you were given that
really helped you?

(07:34):
Or what advice would you givesomeone who is thinking about
starting a business For?

Speaker 3 (07:41):
us.
We put all our sweat, blood andsweat on this, so it was our
future.
There was no option for me togive up.
But they all I always tellpeople is focus into what is
coming and not what pause it.

(08:01):
I don't know, it might sound alittle bit difficult to
understand, but we went.
We overcome so many challengesduring this state, this, this
specific business, because notonly that, we have to go fight
against COVID because it was bigon our business.
We reinvented this structurepretty much.

(08:22):
We went from just not only takecare of our employees but we
also have to take care ofourselves and the clients that
were coming.
So it was getting.
We saw that it was so manychallenges that we decided you
know what is is, it will.
If I have to give an advice, itwill be.
It gets better.
Don't give up, just it will.

(08:44):
You will get your your gain ofyour profits out of it, but
don't never give up.
I'm the kind of person I toldmy husband is like this is going
to be the it.

Speaker 4 (08:54):
Yeah, I think I could just add.
So what anna's talking about?
As quickly as the same week weopened our barber shop and our
grand opening is the same week.
The governor shut down all thebarber shops in virginia in
march of 2020.
Yes, so we really opened a day,yeah, and we had to close down
for almost three months.
Wow, you know, luckily we, youknow we had some blessings and

(09:17):
we had some help from ourlandlord and things like that.
We persevered through.
But when we opened up, it wasnot normal.
It was all these, all of theserequirements that we had to, you
know, as far as hygienerequirements, social distancing,
you know, no people in thewaiting room.
Everybody had to have anappointment for screening and
all that.
But the good thing about thatprocess and going through all
that, a lot of those proceduresthat we implemented, especially

(09:38):
the cleanliness and sanitationwe still do those things and
that is something.
If you go back and look at ourreviews and what customers say
about that, they're constantlytalking about how clean we are
and how clean the barbershop isand everything and where we will
always keep those lots of goodlessons learned and that we
think that maybe people shouldhave been doing all along.

Speaker 3 (09:55):
You know, yeah, we overcome a lot of things, and
one of the things that peopleappreciate is the fact that we
didn't increase our pricesbecause of that.
You know, we keep it to thepeople affordable, exactly, and
for the community.
You know, we always have a lotof people who will go ahead and
tell us well, why didn't youcome to my house and do it?

(10:16):
And I have to think about it.
You know, yeah, I have apassion for the haircut, but I
won't expose other people justbecause I want to help one
person.
So that's the reason what wedecide.
You know, we have to dosomething for the people so they
feel free to come and notthinking that they will get a
certain point infected or theymight end up having COVID or

(10:36):
anything like that.

Speaker 2 (10:38):
You two are such a great example of service over
self.
You really thought about yourcustomers and their experience,
and I love that you are lookingon the bright side of it all and
looking at those challenges assomething that has made you
better and stronger for it, andwhat grit and perseverance you

(11:02):
have.
Congratulations on making itthrough all of that.
I mean that's wild that you,like probably were planning a
grand opening and instead you'replanning a shutdown, basically.

Speaker 3 (11:12):
Yes.

Speaker 2 (11:12):
So wow, yes, wow.

Speaker 3 (11:14):
Absolutely.
It was surprising, but you knowit is.
We have to overcome morechallenges than this one, but we
knew that together, you know,like I would tell him we,
anything will.
As long as we're together,anything will overcome.

Speaker 2 (11:27):
They're unstoppable.

Speaker 3 (11:29):
Exactly.

Speaker 2 (11:30):
I love it.
I love it.
What is something that you wishthe listeners knew about your
business?

Speaker 3 (11:39):
Well, I will say, and I something that we have put
our soul into the business thatwe express.
So if you want to meet me, justmeet the business, like meet us
in general, just meet thebusiness.
I might be at the shop 24-7pretty much, but once you meet

(12:03):
us you know that we are not justI don't know how to explain it
but we're not just a barbershop.
We're more than that.
I mean, we'd be somebody else'sfirst haircut, we'd be somebody
else's wedding day, might haveto deal with some griffin, you
know, divorce, first date.
So exactly, we also that'ssomething that my husband just

(12:28):
brought it up is like we train,we want to be part of the
community.
You know, we have trained, uh,we get into the training for our
employees to be able to acceptpeople with any type of sensory
safe.
So we offer classes to my, toour barbers as a company, to so
they can get certified.

(12:49):
So we bring somebody into theshop to teach them to deal with
sensory issues, you know, onlyfor kids with autism, but also
with PTSD, which we deal with alot in this area, in this
community that people sometimesdon't realize.
We also treat them people, likeI said, with hyposensory in

(13:11):
general, you know.
So we wanted to put the traumaaside so they can be normal in
our shop.
So whenever we see anybody orwe flag that person coming in
everybody from reception tolaundry everybody knows what to
do.

Speaker 2 (13:29):
Wow, that is really exceptional service that you are
providing.
That is really cool.
I commend you on that.
That's amazing.

Speaker 4 (13:43):
No upcharge, it's the same call.

Speaker 3 (13:46):
Wow, wow.
Sometimes it's difficult and Ilearned these due to my husband.
He's been in a service for 24years, maybe retired.
So I, when we because weremarried pretty much, so I have
to learn a lot from hisexperience, for him talking to

(14:07):
me about it, to learn about thisfirsthand, to learn about this
firsthand.
So when we said and said, well,what is going to make
difference, you know, what Inoticed is we are around a
military community and peopledon't know, because they don't
see it that way.
So we have a lot of clientsthat come with PTSD, with

(14:29):
problems that they can be on aplace with a lot of noises, with
certain.
Even our tools have been, withall our virus have been
coordinated to be less noisy, toconcentrate on just the client
itself, you know, to talk aboutit.
So that's the reason why wewanted to serve the community

(14:50):
first.

Speaker 2 (14:51):
Wow, I'm really glad you shared that with us.
That's amazing.
That's that's amazing.

Speaker 3 (14:59):
Thank you for that oh no, we enjoy it honestly we
enjoy it.
We, my husband and I, we alsoum help.
We, on veterans day, we dofundraising for what is it
called Veterans Day pick acharity.

Speaker 4 (15:18):
We pick a veteran it's a different Veterans
charity every year or non-profit, and we raise money for it.
We have a campaign, we raisemoney for the whole month of
November and the you know onething that when and we also
offer military and veterandiscounts and we're one of the
few businesses that offer themalso to military family members.
First responders, um, you know,police, nurse, uh, fire

(15:39):
department, they all, they allget a discount in our shop.
They don't have to show id oranything like that.
They.
I didn't have very manystipulations when I said I
wanted to open, she wanted toopen a business, but the one
thing that I did is plant myfoot in the ground.
I said spent, you know, overhalf my life in the military and
I'm going to give back to themilitary people because that's
my family.

Speaker 2 (15:58):
Yeah, amazing.
I love that you are such a giftto our community.
Thank you.

Speaker 3 (16:06):
No, thank you.

Speaker 2 (16:08):
So, if the listeners want to meet you, if they want
to come visit you, give us your,your address and your website
so people can learn more fromyou.

Speaker 3 (16:20):
So our address is 1120 International Parkway,
suite 111, fredericksburg,virginia, 22406.
Website is um staffordhaircut.
com and um.
Social media.
You can find us as a 77barbershop.
I have a great um manager,which is my daughter, which he's

(16:44):
in social media, always posting, making videos.
You know, try to 100, put us onon Instagram.
We have Instagram, we haveTikTok, we have Facebook, so we
are 100% social media.
But they can look at us.
I mean, we are there.
Each one of us has a space onour website so you can find us

(17:05):
there to see who we are.
Or if you want to stop by theshop, I'm there, my husband is
there and everybody you know, mybarbers, all the people who
work for me are there.
And just to add a little bit,we have won five years in a row
Best of the Burg for the bestbarbershop and the best place

(17:29):
for kids haircuts.

Speaker 2 (17:30):
Nice yeah, amazing yes.
Well congratulations on thoseawards Well deserved and thank
you both for joining me on thepodcast today and sharing 77
Barbershop with us.

Speaker 4 (17:46):
Thanks so much for having us.

Speaker 3 (17:48):
Thank you very much for having us.
Thank you.

Speaker 1 (17:51):
Thank you for listening to the Fredericksburg
Neighbors Podcast.
To nominate your favorite localbusinesses to be featured on
the show, go tofxbgneighborspodcast.
com.
That's fxbgneighborspodcast.
com, or call 540-534-4618.
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